Uma experiência de estatísticas completamente redesenhada para fluxos de trabalho de Automation, oferecendo visibilidade em tempo real de cada nó diretamente no canvas.

Gerenciar dados em múltiplas plataformas muitas vezes significa trabalhar com sistemas que às vezes estão desconectados. Quando seus dados operacionais vivem em um banco de dados, os registros transacionais em outro e fluxos de eventos em outro lugar, criar uma visão unificada se torna um desafio. O Reverse ETL para Redshift e PostgreSQL ajuda a unificar seus dados sem complexidade.

Temos o prazer de anunciar uma grande reorganização da plataforma Synerise — não por nomes de recursos, mas por resultados reais. A partir de hoje, você verá uma estrutura totalmente nova em nossa plataforma. A atualização foi projetada para facilitar a compreensão, a navegação e o desbloqueio de todo o poder de nossas ferramentas.

O Synerise AI Agent combina produtividade e inteligência comercial em uma única camada de IA. Construa e automatize fluxos de trabalho com linguagem natural, enquanto um assistente de IA alimentado por dados comportamentais em tempo real toma decisões mais inteligentes e gera impacto comercial mensurável.

O Snippet Playground permite testar e visualizar o conteúdo em que você está trabalhando atualmente sem entrar em um editor de campanha ou executar um fluxo de trabalho completo. Ele fornece um rascunho funcional do seu conteúdo que está sempre ao seu alcance, acessível de qualquer lugar na plataforma por meio de um atalho de teclado

Você está cansado de forçar sua empresa a se adequar a um CMS rígido? Está com dificuldade para gerenciar conteúdo em diferentes sistemas sem o contexto certo dos dados? Com o Brickworks CMS na Synerise, você está no controle. Você define sua própria estrutura de conteúdo, adiciona regras e validação e decide como tudo funciona: nos seus próprios termos.

Essa melhoria agiliza o acesso a detalhes essenciais e reduz o tempo gasto procurando automações relacionadas. Gerenciar campanhas automatizadas geralmente significa alternar entre várias visualizações ou ferramentas para confirmar detalhes, rastrear autoria ou verificar status. Com essa atualização, os dados da sua campanha e do workflow se tornam mais transparentes e conectados.

Managing customer loyalty in mobile apps should be simple, efficient, and measurable. That’s why Synerise is introducing two new predefined in-app templates—designed to help you launch key loyalty features faster, with minimal development effort.

Acabamos de expandir nossa integração nativa com o CRM da Salesforce, desbloqueando o gerenciamento completo do ciclo de vida dos leads diretamente no Synerise Automation.

We’re introducing a new set of interactive in-app templates designed to bring lightweight games and smooth user interactions straight into your mobile experience. With flexible message resizing, each template can shift between compact and fullscreen modes, adapting to user behavior without extra development work.

Com a introdução de um novo tipo de conexão e um grande aprimoramento em uma conexão existente, estamos oferecendo aos usuários controle, segurança e flexibilidade sem precedentes ao criar integrações.

Conecte, automatize e recompense — tudo em um único fluxo. Com a nova integração do Eagle Eye, você pode vincular facilmente seus processos de criação e distribuição de cupons aos fluxos de trabalho existentes do Synerise no módulo de automação.

Entregue suas mensagens com confiança graças à integração com a LINK Mobility, uma provedora líder europeia de serviços de comunicações móveis. Envie mensagens SMS diretamente por meio do LINK Mobility na plataforma Synerise, garantindo entrega confiável, transparência total e desempenho mensurável.

Um único fluxo de trabalho, vários caminhos. Priorização mais inteligente para cada segmento de clientes. Divida seu fluxo por subsegmento e lance jornadas personalizadas de alto impacto sem o caos de diagramas duplicados. A segmentação inteligente começa aqui.

Move beyond channel-based restrictions and start defining limits based on the purpose of your communication. Manage message frequency across every channel with tag-based communication limits.

Managing multi-channel communication doesn’t have to be complex. Bring clarity, structure, and precision to every campaign with Communication Tags in Synerise - organize and manage your outreach across channels, and keep every campaign connected.

Now you can include third-party recommendation logic in Synerise A/B/X tests. Test external models side-by-side with native Synerise reko—without losing analytics or event tracking.

Query Suggestions Statistics give you complete insight into how users interact with AI-powered search suggestions. From tracking every autocomplete impression to analyzing click behavior in real time, you can now measure, optimize, and improve your AI Search performance—without any additional setup.

Why settle for average commerce? Bring hyper-personalisation to the core. Connect your Sylius store with the Synerise platform to gain access to AI capabilities. Capture every interaction and event in real time to build a richer view of your customers and power smarter, data-driven actions.

We’ve introduced a brand-new view for navigating between your workspaces and organizations—designed for speed, clarity, and better control. Whether you're switching contexts or managing different teams, this upgrade helps you find what you need faster and stay focused on what matters most.

Preveja os próximos produtos com os quais um cliente provavelmente se envolverá, com base em uma janela de contexto limitada, perfeita para cenários de “você também pode estar interessado” ou “semelhantes aos que você já viu”.

Potencialize seus fluxos de trabalho de dados com o enriquecimento instantâneo e sem código dos catálogos do Synerise, agora incorporado diretamente à automação. Combine, transforme e enriqueça qualquer conjunto de dados sem esforço usando identificadores dinâmicos e atributos personalizáveis, tudo em uma única etapa.

Seus dados do Databricks agora têm uma nova função. Com nossa nova integração de ETL reverso, você pode sincronizar instantaneamente as informações do seu lakehouse com o Synerise. Sem funis, sem atrasos, apenas ativação em tempo real para campanhas, segmentação e personalização.

Nós reconstruímos o módulo Profiles no TerrariumDB, oferecendo acesso mais rápido, filtragem mais inteligente e automação mais forte. Desfrute de uma interface redesenhada com ferramentas poderosas para exportações, atualizações em lote e gerenciamento de dados compatível.

Update smarter, not heavier. With partial imports for Catalogs, you can refresh only what’s changed—no more resending entire datasets just to tweak a single field.

Personalized promotions let you instantly turn any campaign, app, or workflow into adaptive content — powered by Synerise AI. No coding, no extra effort — just always-relevant, AI-driven promotions ready to use everywhere. From first impression to final conversion, every customer gets the best-fit offer — automatically

Have you ever faced the challenge of choosing the best content to boost your metrics? Now you can use our AI Variant optimizer to solve your complex problems automatically, providing the clarity and control needed to maximize campaign performance through setting goals and real-time insights.

In an environment where data security is under constant scrutiny, protecting sensitive information is not optional, it’s essential. Whether you're exchanging customer data, syncing systems, or powering automated workflows, you need clear, reliable safeguards in place. 

Preview content without extra steps. The new profile picker in Synerise provides a unified interface across the platform, giving you instant access to the right users. Select entire segments, use your assigned test profiles, and validate personalization in real conditions — without copying UUIDs or switching between modules. One view, complete control over what your customers will see.

Test faster, without the chaos. Synerise’s new test profiles let you define specific test users once and access them instantly across all modules. No more manual searching or inconsistent results — now you can preview personalized content, simulate campaigns, and validate data on real use cases with full control over every test you run.

Standardize your automation flows with reusable snippets — text, vouchers, recommendations — now just a click away inside every action block. The Snippet widget knows exactly where dynamic content fits and keeps it all in sync, so your messages stay consistent without the manual hassle.

Say goodbye to duplicating content across modules. Dynamic snippets now work seamlessly in Documents and Screen Views — one update, instant impact everywhere. Whether it’s a message, layout, or logic block, you edit once and move on.

Stop chasing details across tabs. Now, every predefined snippet comes packed with real-time metadata and direct links to related objects. With contextual insights built in, your team stays aligned, decisions get faster, and your build flow stays uninterrupted.

Gain more control over how response data is saved in Synerise. You can now add custom parameters to outgoing integration events—perfect for tagging, filtering, or personalizing response logs without touching the external API.

Track your SMS and Mobile Push campaigns just like Email and Web Push. With new UTM support, you get consistent analytics and better attribution across all your outbound communication.

Now you can use SMS and Push not just for marketing—but also for critical, time-sensitive updates. A new option in Synerise campaigns enables compliant delivery of operational messages like delivery alerts, PIN codes, or service updates.

Mistakes happen—now you can stop them in their tracks You can now halt active communications mid-send with the new Mid-Campaign Emergency Stop—giving you real-time control to stop Email, SMS, Mobile Push, and Web Push messages instantly, all without leaving the Synerise platform.

Synerise Automations just leveled up. You can now send HTTP requests directly to Amazon API Gateway from your workflows—unlocking real-time, code-free integrations with AWS services and backend systems, all without leaving the Synerise platform.

More control, smarter data: enrich events with multiple catalogs, map attributes your way, and see exactly where everything connects. Smarter indexing, safer changes.

Predictive Filtering is powered by a Synerise AI model that uses historical search behavior, click data, and indexing structure to calculate category relevance on the fly.

Experience a new level of content management with Snippets. Whether you need to add a standardized footer, a recommendation frame, or a dynamic attribute, Snippets help you do it faster, more consistently—and across channels and scenarios.

Plan your campaigns like a pro with Workflow Scheduler — set workflows to start, pause or stop exactly when you need.

Say goodbye to hardcoding. We’ve added support for files, catalogs, and customer attributes as variable types. Now you can update templates faster — no code edits required.

Whether you're fine-tuning a search index or optimizing personalized listings, testing and transparency are critical. With the Search Explain feature, you gain full visibility into how and why results are generated - before pushing changes to production.

Notches, cutouts, rounded corners... mobile screens aren’t what they used to be. Now, your in-app content can break free and go fullscreen — with Safe Area Mode giving you more control over display.

When preparing data for integrations or generating detailed reports, precision and formatting are critical. With Data Transformation and the new Reorder Columns rule, you gain full control over the structure of your output data — ensuring it’s organized before it reaches its destination.

Tuning your query suggestions shouldn’t feel like shooting in the dark. With Query Suggestions Preview, you can now test and validate suggestions directly in the platform — before they go live. No more guesswork, just best results.

Do you know this feeling while navigating on multiple tabs you get lost on which tab what activity you were doing? Yeah, we have been there too. Now your tabs are easier to find and faster to navigate.

Bring some smartness to your search with Dynamic Re-ranker – a feature that automatically reorders results based on real user clicks from the past 30 days. Say goodbye to rigid rules and let your customers' behavior decide what ranks at the top!

Need more flexibility in your reports? Now you can define values dynamically in the Get Metrics node — perfect for tailoring insights and triggering smarter decisions on the fly.

Sometimes, one-size-fits-all just doesn’t cut it. That’s why we introduced Dynamic Conditions — so your transformations can adapt based on the data that’s coming in. More flexibility, less manual work.

Not everyone should be able to export everything. We get it. That’s why export nodes now come with dedicated permissions — giving you tighter control over who can pull what, and when. Security meets clarity.

Sometimes, unsubscribing should be simple — but also flexible. You can now fully customize the one-click unsubscribe header in your outbound emails, so it fits your brand and compliance needs.

Working with external tools shouldn’t require digging through configs. Our new Connections section in Settings brings all your integrations into one place — clean, clear, and ready to use.

Using external resources in your in-app content? Now you can define a custom base URL for things like JavaScript, fonts, or stylesheets — giving you more control over where your assets come from.

Exporting just got a serious upgrade. Use dynamic expressions, aggregates, and segmentation results in your Get Profiles automation node — and deliver even richer, more actionable data.