Pricing

Customizable one-click unsubscribe header in Email Communication

Sometimes, unsubscribing should be simple — but also flexible. You can now fully customize the one-click unsubscribe header in your outbound emails, so it fits your brand and compliance needs.

We’re introduced a new level of flexibility in managing the one-click unsubscribe header for outbound emails in Synerise. This feature gives you greater control over how recipients can opt out of your email communications—ensuring that your approach is aligned with your brand, your compliance needs, and your customer experience strategy.

What's new

Previously, the List-Unsubscribe header was automatically included in all outbound emails. While this made compliance straightforward, it offered limited flexibility in how and when the unsubscribe option appeared. With this update, you can now customize the behavior of the unsubscribe header, making it adaptable to different use cases and communication goals.

What is the List-Unsubscribe Header

The List-Unsubscribe header is an email field that lets recipients easily unsubscribe from email lists. It typically includes a URL link or mailto address, allowing email clients to provide a simple unsubscribe button or link. Find out more here.

The List-Unsubscribe header is an email field recognized by most major inbox providers. It typically contains a URL and/or a mailto address that enables the recipient to unsubscribe with a single click. Email clients like Gmail, Outlook, and Apple Mail often surface this as a clearly visible “Unsubscribe” link, improving deliverability and user trust by offering a frictionless opt-out experience.

How this feature works

You now have full control over the unsubscribe header settings. You can:

  • Set up a default unsubscribe header that sends unsubscription information directly to Synerise.
  • Turn off the unsubscribe header to disable it for specific communications when needed.
  • Set up a custom URL and mailto address to define your own addresses for processing unsubscriptions.
  • Configure an unsubscribe URL only to redirect customers to an external site for confirmation of unsubscription.

Whether you're sending marketing newsletters, loyalty updates, or system-generated messages, this feature gives you the tools to fine-tune the unsubscribe experience based on audience, context, and intent.

Use Cases

We’ve expanded our use case catalog with new, real-world scenarios! 🚀 Built on insights from our customers and powered by the latest features in our platform, these use cases are designed to help you unlock even more value.
Campaigns

Customizable one-click unsubscribe header in Email Communication

Sometimes, unsubscribing should be simple — but also flexible. You can now fully customize the one-click unsubscribe header in your outbound emails, so it fits your brand and compliance needs.

We’re introduced a new level of flexibility in managing the one-click unsubscribe header for outbound emails in Synerise. This feature gives you greater control over how recipients can opt out of your email communications—ensuring that your approach is aligned with your brand, your compliance needs, and your customer experience strategy.

What's new

Previously, the List-Unsubscribe header was automatically included in all outbound emails. While this made compliance straightforward, it offered limited flexibility in how and when the unsubscribe option appeared. With this update, you can now customize the behavior of the unsubscribe header, making it adaptable to different use cases and communication goals.

What is the List-Unsubscribe Header

The List-Unsubscribe header is an email field that lets recipients easily unsubscribe from email lists. It typically includes a URL link or mailto address, allowing email clients to provide a simple unsubscribe button or link. Find out more here.

The List-Unsubscribe header is an email field recognized by most major inbox providers. It typically contains a URL and/or a mailto address that enables the recipient to unsubscribe with a single click. Email clients like Gmail, Outlook, and Apple Mail often surface this as a clearly visible “Unsubscribe” link, improving deliverability and user trust by offering a frictionless opt-out experience.

How this feature works

You now have full control over the unsubscribe header settings. You can:

  • Set up a default unsubscribe header that sends unsubscription information directly to Synerise.
  • Turn off the unsubscribe header to disable it for specific communications when needed.
  • Set up a custom URL and mailto address to define your own addresses for processing unsubscriptions.
  • Configure an unsubscribe URL only to redirect customers to an external site for confirmation of unsubscription.

Whether you're sending marketing newsletters, loyalty updates, or system-generated messages, this feature gives you the tools to fine-tune the unsubscribe experience based on audience, context, and intent.

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Principais benefícios

Explore as principais vantagens deste recurso e descubra o valor que ele agrega ao seu trabalho diário com o Synerise.

Personalização das configurações de descadastramento

Ajuste as opções de opt-out para cada conta de e-mail conforme suas necessidades de marketing

Maior entregabilidade e reputação

Reduza reclamações de spam com um processo simples de opt-out

Gerenciamento fácil de múltiplas contas de e-mail

Gerencie facilmente várias contas de e-mail dentro do seu workspace Synerise, cada uma com suas próprias configurações

Use Cases

Explore real-life use cases that demonstrate how to apply this feature in practice through inspiring, ready-to-use scenarios that solve real challenges.
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