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Send real-time requests via Amazon API Gateway

Synerise Automations just leveled up. You can now send HTTP requests directly to Amazon API Gateway from your workflows—unlocking real-time, code-free integrations with AWS services and backend systems, all without leaving the Synerise platform.

Documentation

Synerise just got even more powerful. With the latest update, the Automation module now supports sending requests directly to endpoints built with Amazon API Gateway. This opens up a new level of flexibility and real-time connectivity for your automated workflows.

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What’s new

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Send Request node for Amazon API Gateway

The Automation module in Synerise now includes a dedicated action for sending HTTP requests to Amazon API Gateway endpoints. Whether you’re triggering AWS Lambda functions, accessing backend services, or orchestrating microservices, you can do it directly from your automation scenarios—without external tools. Setup is quick and intuitive, with built-in support for Connections, so you stay securely connected to your endpoints at all times.

This node can be used in both customer-related and internal business workflows. A customizable event (default: amazonApiGateway.sendRequest) is generated upon receiving a response.

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Why it matters

Amazon API Gateway is a key component in serverless and microservice-based architectures. By integrating it into Synerise Automations, you create a direct bridge between customer behavior and backend logic. This empowers your teams to automate rich, real-time workflows—from marketing personalization to operational triggers—without leaving the Synerise platform or writing additional code.

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How to get started

Go to Automation > Workflows
Create a new workflow and add a trigger (e.g., Scheduled Run or Audience)
Add the Amazon API Gateway > Send Request node
Select or create a connection by adding your API key
Configure the request:

HTTP method

Invoke URL and Resource Path

Headers and body

Custom response event name

Use Cases

We’ve expanded our use case catalog with new, real-world scenarios! 🚀 Built on insights from our customers and powered by the latest features in our platform, these use cases are designed to help you unlock even more value.

In-app QR Code Scanner

This use case demonstrates how to create an interactive in-app campaign featuring a built-in QR scanner that redirects customers to a personalized landing page with AI-driven recommendations. Using a predefined template, the setup process is quick and does not require building the scanner interface from scratch.

In-app Stories with dynamic resize and brand showcase

In this use case, you’ll build a two-stage in-app campaign for a specific brand. At first, users see a compact banner (“top” bar) with a teaser message such as “Discover Brand X”. After tapping the banner, the in-app message resizes to a full-screen story view, presenting brand details and AI-based recommendations of its bestsellers.

In-app personalized recommendations with dynamic resize

You can display a personalized top (or bottom) bar that appears only for this specific audience. The bar acts as a shortcut to AI-based personalized recommendations from a category that the user viewed before, and allows them to explore those items on a personalized in-app.

In-app Memo Game

In this use case, you’ll create an in-app memo game (3x3 grid) where the tiles feature images of your most viewed products from the last 30 days. This approach blends entertainment with commerce — users play to match pairs while naturally discovering your bestsellers.

Personalized promotion for digital signage

In this use case we are reffering to the Interactive digital signage. This technology relates to a dynamic and engaging communication tool that combines digital displays with interactive technology to deliver information, advertisements, or content to an audience.

Personalized promotion in the mobile app with display time limitation

This use case describes the scenario where AI Engine selects a personalized promotion for each app user. The campaign is based on the following assumptions: the promotion is chosen from the breakfast menu, and it is visible on the app for three hours, and will be available for use for one hour once activated.

Personalized checkout promotions based on category slots in offline stores

The set contains slots of customer-dedicated promotions from specific categories. Promotions will work for 24 hours from the date of assigning and can be printed together with the receipt after the transaction. Personalization of promotions on check out can work for both recognized customers, for example paying with card, or those paying with cash.

Personalized in-app promotions triggered by a store visit

In this use case, personalized promotions are sent directly to a customer’s mobile application when a store visit trigger is detected. Using AI models based on past purchases and visit history, the system selects three tailored promotions for each user, ensuring high relevance and impact. Customers receive these offers immediately upon entering the store, making them timely and actionable.

Export Customer Profiles with Marketing Consent to Google Cloud Storage

In this use case, we will send a customer database with a marketing communications agreement to Google Cloud Storage.

Transform and import product data to a catalog

In this use case, we will focus on the process of importing and transforming product data from an .XML file using data transformation.

Cleaning and Transforming Data for Optimal Business Performance

This use case describes the process of transformation of a CSV file with electronic card transactions.

Discover more insightful use cases!

Explore how businesses across industries leverage our solutions to drive efficiency, innovation, and growth. Discover real-world examples and see how you can apply these strategies to your own challenges. Check out our full library of use cases here and unlock new possibilities for your organization!

In-app Stories with Personalized Product Recommendations

In this use case, you’ll discover how to create an interactive in-app story promoting a running challenge and a specific brand of running shoes.

Export customer's predicted LTV and loyalty status to Google Cloud Storage

This use case leverages the built-in Google Cloud Storage integration in the Automation module to export lifetime value predictions and customer loyalty status.

Export multiple metrics with dynamic key

This use case demonstrates how to export six metrics - to Amazon S3, enabling streamlined reporting on sales volume and product counts for the previous week.

First-Time Visitor Voucher Campaign Optimization

In this use case, we will describe a voucher campaign targeted at new users who have never made a transaction.

Rotating dynamic content banners with controlled display frequency

In this use case we will describe an example campaign consisting of four dynamic content campaigns that rotate dynamically within an upper-page banner.

Personalized landing page with brand-focused product recommendations

This use case demonstrates how a dynamically personalized product listing can be integrated into a landing page.

Landing page with personalized promotions shared via SMS channel

This use case illustrates how personalized promotional offers can be curated and presented on a landing page that is customized for each user.

Abandoned cart landing page with similar recommendations

This use case demonstrates how to integrate a dynamic product listing into a dedicated landing page and send a mobile communication redirection to it.

Integrations

Send real-time requests via Amazon API Gateway

Documentação

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‍

What’s new

‍

Send Request node for Amazon API Gateway

This node can be used in both customer-related and internal business workflows. A customizable event (default: amazonApiGateway.sendRequest) is generated upon receiving a response.

‍

Why it matters

‍

How to get started

Go to Automation > Workflows
Create a new workflow and add a trigger (e.g., Scheduled Run or Audience)
Add the Amazon API Gateway > Send Request node
Select or create a connection by adding your API key
Configure the request:

HTTP method

Invoke URL and Resource Path

Headers and body

Custom response event name

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Principais benefícios

Explore as principais vantagens deste recurso e descubra o valor que ele agrega ao seu trabalho diário com o Synerise.

Integração de back-end em tempo real

Acione funções ou outros serviços do AWS Lambda no momento em que um cliente age

Automação de fluxo de trabalho de ponta a ponta

Vincule perfeitamente o engajamento do cliente às operações de back-end

Configuração rápida e segura

Configure e mantenha facilmente conexões seguras e autorizadas com seus endpoints

Escalabilidade e flexibilidade

Adapte-se facilmente às arquiteturas da AWS em evolução com integração sem código

Redução da sobrecarga de desenvolvimento

Não há necessidade de pontes personalizadas, a Synerise gerencia a conexão

Use Cases

Explore real-life use cases that demonstrate how to apply this feature in practice through inspiring, ready-to-use scenarios that solve real challenges.

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