Partner Newsletter

February 2026

Here’s a quick look at the latest Synerise updates, features, and news from February!

This edition of the Synerise Partner Newsletter highlights key initiatives across product, research, education, and partner collaboration. From AI research breakthroughs and large-scale performance optimization to new academic partnerships and retail implementations, we share updates that reflect how our ecosystem continues to evolve. You will find event highlights, technology deep dives, and examples of joint projects delivered together with our partners across Europe.

Product Updates

Here are the latest improvements to Synerise’s products

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Testing outgoing integrations

We’re introducing a powerful new capability in Automation: the option to send a test request in outgoing integrations - both for predefined integrations and custom HTTP-based outgoing integrations. You can now fully verify your setup - from connection and configuration to dynamic variables rendered from event context - without launching a workflow.

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Redesigned Workflow Statistics

A completely redesigned statistics experience for Automation workflows, giving you real-time visibility into every node, right on the canvas.

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Reverse ETL for Redshift & PostgreSQL

Managing data across multiple platforms often means working with sometimes disconnected systems. When your operational data lives in one database, transactional records in another, and event streams elsewhere, creating a unified view becomes a challenge. Reverse ETL for Redshift and PostgreSQL help unifying your data without the complexity.

Visit the Product Update site for more updates

Latest News

Here’s what’s been happening at Synerise in February!

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Pepco Mobile App Launch

Together with Future Mind, and Deloitte, we supported the launch of the new Pepco mobile app, designed to strengthen engagement and loyalty among customers in Poland.

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AGH University of Krakow – Postgraduate Program Partnership

We have entered a strategic partnership with AGH University of Krakow to support a new postgraduate program focused on Internet Marketing with AI tools, combining academic knowledge with practical AI applications.

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Warsaw AI Summit

On March 4, our Head of Product, Michał Pastuszak, will take the stage at Warsaw AI Summit to share Synerise’s perspective on the evolving role of context in AI-driven systems.

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Ecommerce Berlin Expo with RITS

Together with our partner RITS, we joined E-commerce Berlin Expo to discuss predictive customer analytics and AI-driven commerce strategies.

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February Partner Meetings

February was filled with partner meetings across Europe, focused on loyalty programs, AI-driven marketing, and new strategic directions in B2B and retail.

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Shake Your Business – Valencia with Digital Menta

In Valencia, together with Digital Menta, we participated in the latest edition of “Shake Your Business,” focusing on AI-driven customer behavior analysis.

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AI Research – Scaling Automation Engine

Our AI Research team has published a new technical deep dive explaining how we tripled throughput in our automation engine while significantly reducing infrastructure usage.

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BaseModel vs. LIGER Benchmark

We benchmarked BaseModel against the recently published LIGER approach for sequential recommendation using public Amazon datasets. The results show significant improvements, especially in cold-start scenarios. BaseModel achieved up to +263% NDCG@10 and +243% Recall@10 in the Sports dataset and +103% NDCG@10 in Toys. These results are driven by BaseModel’s density-aware behavioral sketches (Tremde) and its generative engine designed for interaction data, without requiring additional infrastructure or costs.

Use Cases

Here are the latest use cases, published in January.

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Saving and recovering product configuration

In this use case, you’ll create a complete scenario for saving and recovering abandoned configurations. By allowing users to send a configuration link to their email via a simple form, you can trigger a follow-up communication flow that reminds them about their unfinished product. If the purchase is not completed, the scenario can end with an incentive such as a voucher to encourage conversion.

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Cross-sell recommendations with category tabs based on last purchased product

This use case presents cross-sell recommendations based on the customer's most recently purchased product. The section displays the last purchased item (or items) together with complementary product recommendations from different categories.

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Dynamic Content Scratch Card

In this use case, you’ll create a predefined dynamic content scratch card template displayed to users who visit a specific product category (for example, the Women category). After scratching the card, users reveal a promotion code that gives them 25% off products from that collection.

See more Use Cases