Together with Digital Menta, we joined the “Shake Your Business” event in Valencia to discuss how AI applied to behavioral data reshapes customer relationships.
The session focused on capturing and interpreting customer behavior in real time, predicting next actions, and translating insights into measurable business outcomes. Practical case studies from cosmetics and convenience retail illustrated how companies can move from data collection to operational execution.
Thank you to the Digital Menta team for hosting and to all participants for the discussion.