Smart Sessions for Synerise Partners and Clients.

Smart Sessions is a new video podcast series. In each episode, our guests and specialists discuss business solutions, product knowledge, strategies and technical possibilities.
Each episode is a great way to learn about different aspects of product development and some of the most effective techniques for growing your business. You'll get to see how different companies use Synerise to achieve their goals and find marketing inspiration.
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During our session, you can get inspired with ideas on how to provide better,
personalized communication and drive rapid growth in your
online and offline channels.

#14 - Synerise Experience for the Italian market with 7HYPE

November 1, 2023 12:00 PM
Bruno Lenzi
Head of MarTech & AI at 7HYPE
Paolo Confortini
What this episode will be about

Are you a business professional, an entrepreneur, or part of a data-driven company eager to dive into the world of Synerise Experience? Look no further! In this episode, we unravel the enigmatic world of Synerise Experience, the AI-CDP (Artificial Intelligence Customer Data Platform) offered by Synerise. Discover how it operates in real-time, processes customer data, conducts in-depth analysis, and crafts hyper-personalized customer communications that truly resonate.

Join us as we engage in a captivating discussion with 7HYPE, a prominent player in the landscape of Marketing Automation and Omnichannel Customer Experience in Italy. Paolo Comfortini and Bruno Lenzi, representing 7HYPE, share their profound insights into the challenges and triumphs associated with Synerise's offerings.  

Our conversation delves deep into several critical aspects, including:

  • Customer Data Platforms (CDP): We break down the concept of a Customer Data Platform and its pivotal role in personalization and building lasting customer relationships.
  • Effective CDP Scenarios: Explore real-world scenarios where a CDP, such as Synerise Experience, can be strategically employed to amplify business operations and elevate the customer experience.
  • Synerise vs. Competitors: Gain a comprehensive understanding of how Synerise stacks up against its competition, making it a leader in the AI-CDP sphere.
  • The Transition to AI-Driven Hyper-Personalization: Dive into the paradigm shift from data-driven to AI-driven hyper-personalization and how Synerise is at the forefront of this evolution.

#13 - The Future of Customer Engagement with Google Cloud

October 31, 2023 12:00 PM
Jakub Boczek
Product Marketing Expert
Sebastian Szczepaniak
Head of Customer Success & Implementation
Stanisław Magierski
Customer Engineer at Google Cloud
What this episode will be about

Dive into an insightful discussion tailored for marketers, data analysts, and businesses keen on enhancing customer experience and engagement in the digital age. As the digital landscape shifts, especially with the phasing out of third-party cookies, the episode underscores the pivotal role of first-party data in online advertising.

The session delves deep into the world of customer data platforms (CDPs) and data warehouses. We unravel how integrating tools like Google BigQuery and Synerise can significantly improve customer touchpoints across various platforms. We discover how CDPs empower brands to craft a 360° behavioral profile of their consumers, leveraging data from multifaceted touchpoints.

In this episode you can learn about the power of integrating data warehouses with CDPs to derive richer customer insights, driving targeted marketing strategies and personalization. If you're eager to harness the synergy of Synerise and Google to provide a holistic, individual-centric customer experience, this episode is a must-watch.

Join us as we uncover the future of customer engagement and explore the exciting possibilities of synergy between Synerise and Google's innovative ecosystem.

#12 - BaseModel's Potential for the Italian Market with 7HYPE

October 25, 2023 12:00 PM
Bruno Lenzi
Head of MarTech & AI at 7HYPE
Paolo Confortini
What this episode will be about

This episode is tailored for professionals in the business world, entrepreneurs, and data-driven companies eager to delve into the world of BaseModel: the groundbreaking Private Foundation Model for Behavioral Data. Join us as we explore its far-reaching impact, practical business applications, and the formidable power of prediction.

In this episode, we engage in a thought-provoking conversation with 7HYPE, a prominent force in the realm of Marketing Automation and Omnichannel Customer Experience in Italy. Paolo Confortini and Bruno Lenzi, representing 7HYPE, share their insights into the exciting prospects for BaseModel's development in the Italian market and forthcoming AI-Predictive ventures.

We also discuss: 

  • Predicting User Behaviors: Discover how BaseModel is revolutionizing the prediction of user behaviors across diverse sectors, including banking, retail, and telecommunications.
  • Integration Challenges: Uncover the obstacles faced when integrating BaseModel into existing infrastructural systems within corporate environments.
  • Advantages Over Competitors: Gain insights into the unique advantages that BaseModel offers in comparison to its competition in the world of behavioral data modeling.
  • Future of AI and BaseModel: Engage in a forward-looking discussion about the trajectory of AI and the role BaseModel will play in shaping the future.