Partner Newsletter

November 2025

Here’s a quick look at the latest Synerise updates, features, and news from October.

New publication

Check out the new blog post created by our partner dunnhumby about AI-powered personalisation

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Why AI-powered Personalisation is a ‘now’ priority and cannot be pushed to ‘tomorrow’

The window for experimentation and incrementalism has closed. Organisations that delay adopting AI-driven personalisation are not simply standing still, they’re falling behind. Read more in this guest article on Synerise by Ben Snowman from dunnhumby, who explores why AI-powered personalisation has become a strategic necessity for every customer-centric business and why acting tomorrow may already be too late.

Use Cases

Explore the latest Synerise use cases showcasing how our platform drives real business results.

Extra loyalty points for fast in-store pickup

This use case presents a workflow that grants 40 loyalty points to customers who collect their order within 24 hours from the moment it becomes ready for pickup.

Similar vs cross-sell recommendations with Variant optimizer

This use case explores the scenario of creating a dynamic content campaign featuring two types of product recommendations to users who have added items to their favorites.

Report with top purchased products per store

This specific use case was used by our customer to present top 10 products per store in digital signage in offline stores. Displaying top-performing products on screens inside the store draws customer attention to popular items, reinforces social proof, and can drive impulse purchases

Product Updates

Here are the latest improvements to Synerise’s products

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Segment-based branching

One Workflow, Many Paths — Smarter Prioritization for Every Customer Segment Split your workflow per subsegment and launch personalized, high-impact journeys — without the chaos of duplicated diagrams.

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Tag-based communication limits

Move beyond channel-based restrictions and start defining limits based on the purpose of your communication. Manage message frequency across every channel with tag-based communication limits.

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Communication tagging

Managing multi-channel communication doesn’t have to be complex. Bring clarity, structure, and precision to every campaign with Communication Tags in Synerise - organize and manage your outreach across channels, and keep every campaign connected.

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New options in Recommendation ABX tests

Now you can include third-party recommendation logic in Synerise A/B/X tests. Test external models side-by-side with native Synerise reko—without losing analytics or event tracking.

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Query suggestions statistics

Query Suggestions Statistics give you complete insight into how users interact with AI-powered search suggestions. From tracking every autocomplete impression to analyzing click behavior in real time, you can now measure, optimize, and improve your AI Search performance—without any additional setup.

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Sylius integration plugin

Why settle for average commerce? Bring hyper-personalisation to the core. Connect your Sylius store with the Synerise platform to gain access to AI capabilities. Capture every interaction and event in real time to build a richer view of your customers and power smarter, data-driven actions.

Visit the Product Update site for more updates

Latest News

Here’s what’s been happening at Synerise

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dunnhumby Global Partner Summit – Accelerating Change Together

The dunnhumby Global Partner Summit gathered over 140 decision-makers from 43 countries in Dublin. Together, we discussed how data and AI are reshaping the speed and scale of retail transformation.

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Personalize 360 – Insights from Persooa event

Hosted by our partner Persooa, this event focused on practical AI that delivers measurable business impact. Synerise shared how our Behavioral AI transforms predictions and search into real performance.

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SyliusCon 2025

At SyliusCon 2025 in Lyon, Synerise showcased how the combination of Synerise and Sylius brings hyper-personalisation to the heart of commerce, transforming how brands engage with every customer, and presenting our new integration with Sylius.

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The Last of SaaS – Bringing the Force to MarTech

At The Last of SaaS, Tomasz Smardzewski from Synerise joined innovators from across the MarTech world to explore the future of data, AI, and personalization. Our message: it’s time to return the Force to the Rebels.

Previous editions of our Newsletter

Get familiar with the previous Newsletters!

October 2025

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