Hosted by our partner Persooa, The Personalization 360 event focused on how to turn artificial intelligence into tangible business results. Synerise participated with a session by Natalia Kulak and Sebastian Szczepaniak, showcasing how Synerise Predictions and Synerise Search, powered by Behavioral AI, deliver measurable outcomes for businesses across industries.
The discussion went beyond technology — emphasizing real performance, operational efficiency, and the balance between automation and control. Presentations from leaders like Wioleta Czapska (Orange) and Radosław Opoczyński highlighted how a single master template can simplify personalization processes while increasing accuracy and impact.
A highlight of the event was the debate between experts from Samsung, GreenPoint Partners, and Synerise, centered around cooperation, trust, and measurable results. The shared conclusion was clear: successful personalization is not about complexity, but about precision, data quality, and the ability to act in real time.
It was an inspiring and productive event that reaffirmed the importance of collaboration between AI providers, brands, and integrators in shaping a more intelligent customer experience ecosystem.
