Minimalism is a Spanish brand producing sustainable clothing and accessories. Thanks to simple, yet powerful brand idea, innovative approach and easily accessible range of products, they change the way we dress and consume goods.
Minimalism believes in a world without omnipresent branding and invasive logos. The brand stands for individualism – each of us constructs their identity day by day, one decision at a time.Therefore Minimalism’s clothes feature no logo. It’s us, the consumers, that give meaning to what we wear and not the other way round. With their radical transparency, the brand is changing the textile industry standards providing customers with information about their products’ environmental impact and helping them to make conscious decisions.
1. Data Gathering and Management for Personalization:
The challenge was to collect and manage the vast amount of data from every customer interaction, which would later be essential for crafting personalized recommendations and ensuring a customized journey.
2. Performance Analytics:
The company wanted to measure the effectiveness of their marketing strategies across various channels, so they’d make more informed business decisions.
Minimalism chose Synerise, appreciating its malleable character and a wide range of artificial intelligence-powered solutions available on the platform. These key features support Minimalism not only in achieving its business goals, but also in testing and implementing new ideas that can potentially drive further optimization.
Synerise’s unique solutions provide better understanding of customer purchase paths while enabling the creation of customized experiences for both identified and anonymous users. The real-time approach has made it possible to tailor recommendations to customers’ current preferences and deliver targeted communications based on their historical behavior.
The process of implementing AI recommendations was successfully completed, with subsequent campaigns carried through by the end of March 2022. Within a few weeks of kickstarting the efforts, the first results became evident. Efficiency of the implemented solutions was measured and yielded the expected outcomes.
"The technology provided by Synerise is crucial for any e-commerce business. It has helped us to stay abreast of all the activities in our online store by enabling us to collect, analyze and use relevant data, which has allowed us to make more informed decisions to create a highly personalized experience for our users. Working with Synerise has been very smooth. It has resulted in the implementation of several unique scenarios that have yielded outstanding results and contributed to our core business goals. We are focused on further cooperation and adoption of the most innovative solutions offered by Synerise."
Pepe Martin, CEO Minimalism
With Synerise’s help, Minimalism implemented complex business scenarios that significantly improved the customer experience throughout the shopping process, from the initial website visit to finding an item that matched the customer’s expectations to make the final purchase and further customer activation. The result was an impressive increase in interest in the brand’s products through new customer acquisition and repeat purchases by existing customers.
