Schema-based.
AI-native. One API.
Build custom data structures for loyalty programs, catalogs, and campaigns — with AI-native personalization, federated data, single-API delivery, and AI-agent-ready outputs.
10M+
Content bricks managed
<10ms
API response latency
99.99%
Schema validation accuracy
1
API call for full payload
AI-agent ready
Context for LLMs & copilots
Key capabilities
Everything you need to build, manage, and deliver schema-based content at enterprise scale.
Complete Schema Flexibility
Define any data structure — loyalty tiers, product catalogs, campaign rules — with a visual schema builder. Brickworks adapts to your business model, not the other way around.
AI-Native Personalization
Every content brick is AI-aware. Brickworks integrates with Synerise AI Hub to deliver personalized content variants based on behavioral predictions, segments, and real-time context.
Unified Content Schema
One schema to rule all content types. Products, offers, loyalty programs, and campaign assets live in a single data model — queryable via one API call with zero data duplication.
Zero-Copy Single API Delivery
Deliver personalized content bundles in a single API call — no ETL, no sync jobs, no data copies. Brickworks assembles responses from live data with sub-10ms latency.
AI-Agent Ready
Every Brickworks response is structured for machines as well as humans. LLMs, copilots, and autonomous agents consume the same schema-governed JSON — no extra transformation layer required.
Interactive Showcase
See Brickworks in action
Explore each core capability — from schema design to single-API delivery — with live animated demonstrations.
Visual schema designer for building custom data structures — loyalty programs, product catalogs, campaign configurations — with type safety and validation built in.
Built for your use cases
From loyalty programs to product catalogs — Brickworks adapts to any content structure your business needs.
Loyalty Programs
Build tier structures, point rules, reward catalogs, and member journeys — all as schema-defined bricks with real-time personalization.
Product Catalogs
Manage product hierarchies, variant matrices, pricing rules, and availability — federated from PIM/ERP with zero data duplication.
Campaign Management
Define campaign structures, targeting rules, creative assets, and scheduling — with AI-driven content selection per user segment.
AI Agents & Copilots
Feed AI agents and copilots with structured, schema-governed context — the same data that powers your frontend, with field-level access control and full audit trails.
Example use cases
Explore real-world implementations from the Synerise Hub — ready to deploy and customize.
Gamified Quest Reward Offer
Drive engagement with gamified quest flows that reward customers for completing actions, boosting retention and loyalty participation.
User Intelligence Panel
Surface unified customer insights in a single panel — combining behavioral data, transaction history, and AI-driven predictions for smarter decisions.
Receipt Intelligence
Extract and enrich transaction data from receipts to build richer customer profiles and power personalized offers.
Displaying a set of promotion banners powered by a Brickworks schema
A Brickworks-powered schema that returns multiple promotion banners in JSON, enabling client applications to freely design carousels or lists
Brickworks product template with AI-based similar recommendations
Create a Brickworks schema for a product template enriched with AI-driven similar item recommendations
Brickworks loyalty template with tiered offer
Create a Brickworks schema for an email template with tiered offer based on an expression
Updated in Public Preview
Explore the latest Brickworks capabilities currently available in public preview.
Conditional Fields in Brickworks
Dynamically require fields based on the values of other fields within the same record — build context-aware schemas that adapt in real time without duplicating structures.
Read more
Singleton Schema in Brickworks
A schema designed for scenarios requiring only one published record — the schema definition itself acts as the record, ideal for single, stable data structures.
Read more
'One to Many Filtered' Field in Brickworks Schemas
Automatically link nested records using filter conditions — no manual assignment needed. Cleaner content structures, fewer errors, and faster workflows.
Read more
Brickworks Schema Records Export
Export structured Brickworks schema records directly from Automation Hub — supporting both one-time file exports and fully automated, recurring data exchange workflows.
Read moreEnterprise-ready by design
Built for teams that need flexibility without sacrificing governance, security, or speed.
Low-Code Setup
Visual schema builder means business teams define data structures without engineering sprints. Go from idea to production in hours.
Enterprise-Grade Validation
Every data brick is validated against its schema in real time. Type safety, required fields, and custom validators ensure data integrity at scale.
Security & Access Control
Fine-grained permissions per schema, field, and operation. Audit logs track every change. SOC 2 and GDPR compliant by design.
Version-Controlled Schemas
Schema changes are versioned like code. Roll back, compare versions, and evolve your data model without downtime or migrations.
AI Governance Built In
AI agents and copilots operate under the same governance, access control, and audit policies as human users — no separate tooling required.
Technical specifications
Under the hood of the schema-based behavioral CMS.