Product / Platform / Possibilities

Summer Product Update.

Four things headline this summer: Synerise Assistant, Synerise System Agent, Synerise MCP Server, and Brickworks. All four run on the same behavioral AI infrastructure, on first-party data that stays inside your own environment.

Not all four are new. Brickworks shipped earlier and keeps growing — it headlines because it is the layer we now build real products on ourselves, Wallet Passes included.

Alongside them: new integrations, analytics and automation upgrades, and fewer manual steps in everyday platform work.

01Headline Releases 02By Hub 03Enhancements & Fixes

Headline Releases

Customer conversations. Platform work. AI connections. Personalized content.

01Private Preview

Synerise Assistant

formerly Shopping Assistant

Answer the customer, not just the search query

See it in production: Synerise Assistant at Media Expert →

What it does:A context-aware agent in your app or storefront. Customers ask in their own language; it searches the live catalog and matches on the product facts you expose. When a request is too vague, it asks instead of guessing.

What it unlocks:Not limited to product search.

Synerise Assistant

A conversation in the customer’s own language, aware of who they are.

Your platform

AI Search, recommendation campaigns, Brickworks records, custom actions, MCP tools.

One assistant that acts

Discovery, product questions, order status, hand-off to a consultant — configured, not coded.

Opportunities

Replaces a cold-start chatbot with an agent that knows the customer on their first visit — behavioral context from every channel, before the conversation starts. It declines what it cannot do and says plainly when something isn't carried.

Why Synerise: No training period, and no behavioral data leaves the workspace to reach an external model.

How to get access: Private Preview, available only on selected workspaces. Contact your account manager or Synerise Support to request it.

Explore Synerise Assistant

02Private Preview

Synerise System Agent

formerly Platform Agent

Move from asking questions to getting platform work done

Demo: a plain-language request → a workflow built in the platform. Recording coming soon.

What it does:Answers end-to-end from the User Guide, API Reference, and Use Case Library. Generates and translates IQL filter logic and Jinjava snippets, and builds workflows from a natural-language description.

What it unlocks:Drafts analytical reports in a safe read-only mode, working within the context of your recommendation models and AI Search — summarizing statistics, checking status, and running deployment audits across the workspace.

Opportunities

Cut the manual platform work. The Agent builds workflows, generates filter logic, and audits deployments from a plain-language request — in the workspace where that work actually happens.

Why Synerise: The Agent works inside the live workspace — its models, campaigns and search configuration — not as an external copilot guessing at them.

How to get access: Private Preview, available only on selected workspaces. Contact your account manager or Synerise Support to request it.

Explore Synerise System Agent

03Public Preview

Synerise MCP Server

Connect Synerise with the wider enterprise AI ecosystem

Demo: a task started in an external AI tool → the resulting action taken in Synerise. Recording coming soon.

What it does:Makes the platform natively accessible to AI platforms through the open Model Context Protocol, turning natural-language intent into real platform work.

What it unlocks:Integrations go up in hours rather than weeks. Enterprise-ready from day one: OAuth authentication, permission-aware access, and full audit come standard.

Opportunities

Connect any AI agent or internal tool to live Synerise data and campaigns. No custom integration project, and no exporting customer data elsewhere to make it work.

Why Synerise: MCP Server exposes Synerise's real object model — recommendation campaigns, Brickworks schemas, platform actions — directly to any MCP-compatible agent.

Available now: Public Preview — self-serve. Connect it directly with an existing Synerise account; see the Getting Started guide →

Explore Synerise MCP Server

04Shipped

Brickworks

Define once. Deliver everywhere. Personalized in real time.

Demo: one schema → personalized content rendered live in a chosen channel. Recording coming soon.

Not new, still moving — and still the layer we build our own products on. Most personalized content is wired one surface at a time — a receipt, an app screen, an email each get their own data plumbing, and it breaks the moment the data changes. Brickworks flips that: define a custom schema once — types, fields, relationships — and content assembles itself from live behavioral data at render time.

AI Search fields, for search-ready content straight from your schema
Conditional and relationship-based fields, for content that adapts to context
System Agent and MCP Server can now be asked directly about your Brickworks content

Built on Brickworks: Wallet Passes — real-time loyalty cards, coupons and memberships for Apple and Google Wallet, built with Modivo Platform. Read the story →

Available now: Shipped — included in your workspace, no request needed.

Explore all Brickworks improvements

By Hub

What shipped where this summer, so you can skim the hubs you actually work in.

Data Modeling Hub

Getting catalog and content data into the platform — and out to the customer, personalized at the moment it is read.

✦Wallet passes added in two taps✦No app or account needed✦Catalog mapped inside Synerise

Visual coming soon

Built on Brickworks

Wallet Passes

Personalized, real-time loyalty cards, coupons and memberships for Apple and Google Wallet — added in two taps, no app and no account needed. Built with Modivo Platform.

Read the story

Visual coming soon

Catalogs

VTEX catalog synchronization

Real-time catalog sync from VTEX, configured and mapped entirely inside Synerise. Product data flows live into Assistant, Recommendations and Automation Agents.

Read on Pulse

Automation Hub

A new channel to send through, and one less reason to leave the workflow editor.

✦WhatsApp alongside your other channels✦Your own JavaScript inside a workflow✦Sandboxed, testable on a sample file

Visual coming soon

New channel

WhatsApp communication

WhatsApp sending integrated directly into automation workflows, alongside your other channels, with an embedded Meta signup flow.

See the changelog entry

Visual coming soon

Workflows

Run Code node

Your own transformation logic in plain JavaScript inside a workflow: convert values, calculate fields, filter rows, split one row into many. Runs sandboxed.

See the changelog entry

Decision Hub

Analytics defined where the decision is made, not in a separate module you wire back in.

✦Analytics created inside the object that needs them✦Nested as deep as the logic requires

Visual coming soon

Analytics

Inline Analytics

Create Aggregates, Expressions, Segmentations and Metrics inside the object that needs them, nested as deep as the logic requires.

Experience Hub

In-app communication that knows the screen it appears on.

✦In-app decisions aware of cart and loyalty status✦Messages embedded in any view, not an overlay

Visual coming soon

Mobile SDK

Mobile app context for In-App

iOS and Android SDKs pass real-time context — cart contents, selected products, promo eligibility, loyalty status — straight into in-app communication decisions.

See the changelog entry

Visual coming soon

Mobile

Inline in-apps

In-app messages displayed as an integrated part of the app, embedded directly within any view rather than as an overlay.

In progress

Apps & Integrations

One more commerce platform connected end to end.

✦Field-level mapping✦Event-triggered sync in real time

Visual coming soon

Integration

Shopify

Sync customers, orders and products with field-level mapping and real-time, event-triggered sync.

Read the docs

Enhancements & Fixes

Upgrades to existing functionality, editors and reports — worth knowing about when you scope client work. Full details in the Synerise changelog →

Co-Brand Decisioning Layer.
Consistent, personalized customer experiences across multiple brands and workspaces, without merging data into a single environment.
Changelog
Unified documentation experience.
One place for the User Guide, API Reference and release support.
hub.synerise.com

See the summer releases in action

Watch the complete product update — the flagship releases and the opportunities they create for your customers.

Recording coming soon