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Use cases

Check the recommended use cases this month!

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Parâmetros adicionais em integrações de saída

Obtenha mais controle sobre como os dados de resposta são salvos no Synerise. Agora você pode adicionar parâmetros personalizados aos eventos de integração de saída, perfeitos para marcar, filtrar ou personalizar registros de resposta sem tocar na API externa.

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Personalized promotions in a mobile application

This use case focuses on delivering personalized promotions directly through a mobile application. The AI-powered system assigns six tailored promotions to each customer every seven days, ensuring fresh and relevant offers. Customers can view, activate, and redeem these mobile promotions during their visit in the store.

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Personalized promotion in the app with display time limitation

This use case describes the scenario where AI Engine selects a personalized promotion for each app user. The campaign is based on the following assumptions: The promotion is visible on the app for three hours, and will be available for use for one hour once activated.

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Personalized promotion for digital signage

In this use case we are referring to the interactive and dynamic digital signage. Unlike traditional static displays, interactive digital signage allows users to actively engage with the content through touchscreens, gestures, or other interactive elements, fostering a more immersive and personalized experience.

Visit our Use Cases

Product Updates

Here are the latest improvements to Synerise’s products

Personalized promotions in Automation and Communication

Personalized promotions let you instantly turn any campaign, app, or workflow into adaptive content — powered by Synerise AI. No coding, no extra effort — just always-relevant, AI-driven promotions ready to use everywhere. From first impression to final conversion, every customer gets the best-fit offer — automatically

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Data encryption in Automation

In an environment where data security is under constant scrutiny, protecting sensitive information is not optional, it’s essential. Whether you're exchanging customer data, syncing systems, or powering automated workflows, you need clear, reliable safeguards in place.

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Variant Optimizer: AI-driven autonomous activation & experiments in Dynamic Content

Have you ever faced the challenge of choosing the best content to boost your metrics? Now you can use our AI Variant optimizer to solve your complex problems automatically, providing the clarity and control needed to maximize campaign performance through setting goals and real-time insights

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Redesigned profile picker

Preview content without extra steps. The new profile picker in Synerise provides a unified interface across the platform, giving you instant access to the right users. Select entire segments, use your assigned test profiles, and validate personalization in real conditions — without copying UUIDs or switching between modules. One view, complete control over what your customers will see.

Visit the Product Update site for more updates

New white paper!

Check the newest material about personalized promotions!

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Smart promotions: AI-Driven Approach to Personalized Promotions

See AI PERFORMANCE IN FOCUS. With 'Synerise', by combining recommendation logic with exclusive mobile coupons, you can deliver relevant, timely offers that resonate with your customers' shopping habits. See how our client leveraged their mobile application used by millions of customers, powered by the Synerise recommendation engine, to deliver real-time, AI-driven offers.

Download the white paper

Synerise Academy

Check the recommended courses in our Synerise Academy this month!

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Synerise Promotions

Get Promotions Certification from Synerise!

This course will primarily teach you promotion management, you'll learn about their types, discount varieties, and implementation methods. Additionally, you'll learn to create personalized promotion campaigns utilizing Artificial Intelligence.

Latest News

Here’s what’s been happening at Synerise

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Synerise at Forum E-commerce Brasil 2025

In August, Synerise joined Fórum E-commerce Brasil, the largest digital commerce event in Latin America, showcasing our AI-powered personalization and data capabilities to thousands of retail leaders.

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Synerise Releases Latest Version of BaseModel.ai on Snowflake Marketplace

Synerise has launched the latest version of BaseModel.ai, a tool designed to work with behavioral data, now available on Snowflake Marketplace. This collaboration enables users to access advanced behavioral modeling, delivering personalized customer experiences through precise predictions.

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Synerise ACM RecSys Challenge 2025

The Synerise RecSys Challenge 2025 has officially concluded, drawing participation from 416 teams worldwide, including over 30 from leading data science and AI universities.
The challenge focused on real-world behavioral data provided by Synerise.
With 3486 submissions, the event sparked intense competition and innovation in the area of universal user behavior modeling. This level of engagement confirms the relevance of the topic and strengthens Synerise’s position within the global AI.
We’re proud to have contributed to advancing research in recommender systems, and to building meaningful connections between academia and technology.

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Synerise Cup 2025

In 2025, Synerise is proudly hosting the fourth edition of the National Chess Championship for Schools and Kindergartens - Synerise Cup. After the successful tournaments in 2022, 2023, and 2024, we are once again bringing together young chess enthusiasts from all over Poland to compete, learn, and enjoy the game.For us, this event is much more than just a tournament. It is an investment in the next generations of strategists and leaders, future decision-makers, community builders, and innovators.