The AZA Group is creating their own Big Data lab using Synerise.

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Client

With Synerise

2018

Position

The leader on the fashion industry sector for ecommerce.

Market

AZA Group is a Polish capital group focused on the fashion industry and consists of three brands :Born2be, Renee and Multu.

Range

Employment

Challenges

Replace unintegrated tools
that do not achieve the desired business goals.
Analyze the most detailed customer behaviors
and their impact on business results.
Implement AI recommendations:
on the website, in the mobile application, mailings, and after adding items to the cart.

Solutions

Similar products in the same size
Place ai recommendations between products in the listing
Implement complementary product recommendations

Results

11%
higher average basket value
12%
increased conversion from AI recommendations