At The Last of SaaS, Synerise joined an inspiring group of professionals passionate about real technology, authentic ideas, and meaningful connections. The event created an atmosphere where honest discussions about challenges and innovation in MarTech could thrive — far from buzzwords and empty promises.
During our presentation, we explored the MarTech universe through the lens of Star Wars, drawing parallels between the “Empire of Fragmentation” — disconnected data silos, fragmented tools, and shallow personalization — and the mission of the Rebels: bringing the Force back to the customer experience.
Synerise showcased how our unified data infrastructure and predictive Behavioral AI empower brands to rebuild this connection. By combining real-time data with intelligent automation, companies can deliver hyper-personalized experiences that drive real growth.
We were proud to be recognized as the second most voted SaaS at the event, and we thank everyone who engaged with our session. It was a great experience sharing ideas with brands and peers from the ecosystem — including LogiCommerce, BigCommerce, Omniwallet, and Octane®. Congratulations to the organizers for building such an authentic and inspiring space.