
Innovation Day 2025 gathered specialists, researchers, and business representatives to discuss the changing role of AI in commerce and marketing. Synerise joined the event as part of a panel focused on how data and automation influence decision-making in organizations.
Our Chief Strategy Officer, Janusz Naklicki, took part in the discussion alongside industry leaders. The group examined practical uses of AI systems, the difficulties companies face when trying to implement them, and the importance of understanding how automated processes shape everyday business choices.
The conversation also highlighted the value of responsible data handling and clear communication about how automated tools reach conclusions. Attendees had the chance to ask questions and compare experiences from their own companies.
A summary of the discussion, along with the main conclusions from the panel, is available in the full article on our site.

