Partner Newsletter

December 2025

Here’s a quick look at the latest Synerise updates, features, and news from November.
This month’s installment of Synerise partner newsletter will focus on our expanded in-app capabilities.
We’ve added a set of new, ready-to-use templates and improved the overall experience for building mobile interactions.
This edition highlights how mobile technology is evolving, how in-app messages can help you engage users more effectively, and how AI-driven options can support smarter communication.

Latest News

Here’s what’s been happening at Synerise
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EiB investment

Synerise has secured strategic financing from the European Investment Bank, a step that strengthens our long-term R&D efforts in behavioral AI and supports further global expansion. The agreement reflects a shared commitment to advancing European innovation and scaling technologies that can meaningfully impact how organizations make data-driven decisions. Read the full story below.
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Empik

Empik has reached an impressive milestone, delivering one billion personalized campaigns in a single year. This progress comes from combining its own analytical capabilities with Synerise’s platform, enabling precise recommendations and consistent experiences across channels. The full story shows how data, automation, and real-time insights shaped one of the most advanced personalization programs in the region.
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Startup Glitch

Our CEO, Jarosław Królewski, appears in the new film Startup Glitch, premiering during the Innovations Hub Summit 2025. His contribution offers a straightforward look at the early days of Synerise, the challenges behind building the company, and the path that shaped its growth. You can read more and watch details about the premiere in the full article.
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Innovation Day 2025

Synerise took part in Innovation Day 2025, an event focused on the role of AI in shaping modern commerce and marketing. Our Chief Strategy Officer, Janusz Naklicki, joined a panel of industry leaders to discuss how data and intelligent automation influence business decisions. More about the discussion and key takeaways can be found in the full article.
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Product Updates

Here are the latest improvements to Synerise’s products
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Salesforce CRM integration

We’ve just expanded our native Salesforce CRM integration — unlocking full lead lifecycle management directly inside Synerise Automation.
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Custom connections

With the introduction of a brand-new connection type and a major enhancement to an existing one, we’re giving users unprecedented control, security, and flexibility when building integrations.
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Eagle Eye platform integration

Connect, automate and reward - all in one flow. With the new Eagle Eye integration, you can easily link your coupon creation and distribution processes to your existing Synerise workflows within the Automation module.
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New in-app templates in Synerise

We’re introducing a new set of interactive in-app templates designed to bring lightweight games and smooth user interactions straight into your mobile experience. With flexible message resizing, each template can shift between compact and fullscreen modes, adapting to user behavior without extra development work.
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Visit the Product Update site for more updates

Use Cases

Here are the latest use cases, published in November.
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In-app QR Code Scanner

This use case demonstrates how to create an interactive in-app campaign featuring a built-in QR scanner that redirects customers to a personalized landing page with AI-driven recommendations. Using a predefined template, the setup process is quick and does not require building the scanner interface from scratch.
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In-app Memo Game

In this use case, you’ll create an in-app memo game (3x3 grid) where the tiles feature images of your most viewed products from the last 30 days. This approach blends entertainment with commerce — users play to match pairs while naturally discovering your bestsellers.
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In-app Stories with dynamic resize and brand showcase

In this use case, you’ll build a two-stage in-app campaign for a specific brand. At first, users see a compact banner (“top” bar) with a teaser message such as “Discover Brand X”. After tapping the banner, the in-app message resizes to a full-screen story view, presenting brand details and AI-based recommendations of its bestsellers.
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In-app personalized recommendations with dynamic resize

The bar acts as a shortcut to AI-based personalized recommendations from a category that the user viewed before, and allows them to explore those items on a personalized in-app. This campaign will be visible only for customers who have visited the specific category during the past 30 days but have not made any purchase.
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Mobile course

Check out Synerise Mobile Course to learn more about using in-apps and other mobile features.
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Synerise Mobile course

The Mobile course is designed to equip participants with comprehensive knowledge and practical skills in leveraging mobile communication channels effectively within the Synerise platform. Through this course, participants will gain insights into creating and managing mobile push notifications, in-app messages, screen views, and documents. They will learn how to strategize and execute targeted mobile campaigns to engage users, enhance user experience, and drive business objectives.
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Synerise ACADEMY in multiple languages!

Syneirse Academy is now available in two new languages — Spanish and Portuguese. This makes it easier to reach more clients and partners, reduce language barriers, and open access to new markets. We encourage you to explore the new options and use them whenever they support your work and communication.
Visit ACADEMY site

Previous editions of our Newsletter

Get familiar with the previous Newsletters!

September 2025

Personalization
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October 2025

BaseModel in Finance
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November 2025

AI-powered
personalization
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