On-demand trigger for Dynamic Content communication
On-demand trigger for Dynamic Content communication
We’ve added a new “on demand” trigger for Dynamic Content campaigns, offering unmatched flexibility in displaying website content based on real-time user actions or custom events.
How this feature works
In some scenarios, there is a need to display a Dynamic Content campaign when a user performs a specific action, such as rating a product, filling out a form, liking an item, or performing a search. With the new trigger, your campaign can be displayed exactly when a certain action occurs (all other campaign conditions must be met as usual).
This ensures:
Possibility for any action performed by your customer on the website to be a trigger for displaying the content
Precise timing of campaign delivery.
Better resource optimization, as the campaign isn’t preloaded with all other landing triggers.
Key benefits
Real-time accuracy: Activate campaigns exactly when they’re relevant, boosting engagement and conversion rates.
Greater flexibility: Enable campaigns to trigger on various unique moments during your customer's journey which opens the path to new use-case implementation.
Custom implementation: Triggers can be tied to any event, such as a custom event or other actions on the website, depending on implementation. The "on-demand" trigger allows you to execute Dynamic Content campaigns only when a dedicated SDK method is called.
Optimized data usage: Unlike the "on landing" trigger, dynamic contentcampaigns with the new "on-demand" trigger are only loaded when explicitly called via SDK, reducing unnecessary data usage in browsers.