Recommendation with last seen items
Recommend last seen items while excluding those recently added to cart
Difficulty: Medium · Modules: Decision Hub, Experience Hub
Channels
Industries
- Books
- Cosmetics
- Electronics
- Fashion & Apparel
- FMCG
- Home & Furniture
- Jewelry
- Retail
- Multi
- Travel
Challenges addressed
- Engage new customers
- Increase the revenue
- Personalize communication
Tags
- Aggregates
- AI recommendations
- Personalization
Summary
This use case focuses on leveraging Synerise's AI recommendation engine to analyze behavioral data, purchase history, and contextual signals to deliver highly personalized product or content suggestions in real time. Specifically, "Recommendation with last seen items" enables your team to recommend last seen items while excluding those recently added to cart. This implementation balances ease of setup with meaningful business impact.
Example Scenario
A customer browses your website or app and the system instantly analyzes their browsing history, past purchases, and similar customer patterns to surface the most relevant products. The recommendation engine uses Cleora graph embeddings and collaborative filtering to identify items with the highest conversion probability, updating suggestions in real time as the customer interacts.
Business Challenge
- Engage new customers
- Increase the revenue
- Personalize communication
Solution
Synerise's AI Recommendation Engine uses proprietary Cleora embeddings to build vector representations of products and customers in a shared latent space. The system calculates similarity scores using approximate nearest-neighbor search, combines them with business rules (margin, stock levels, category affinity), and delivers ranked recommendations via API or Dynamic Content widgets. The engine supports multiple recommendation strategies including similar items, frequently bought together, trending products, and personalized picks.
This implementation leverages Synerise's Decision Hub for data-driven business decisions, analytics dashboards, and real-time performance monitoring and Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints. The solution delivers results through email campaigns with dynamic templates, send-time optimization, and behavioral triggers.
Expected Impact
Implementing this use case delivers measurable improvements across multiple business dimensions. Organizations typically see results within the first 2-4 weeks of deployment, with compound gains as the system learns from additional data. The medium-level implementation complexity means a balanced investment of time and effort yields strong returns.
Key KPIs
- Click-through rate on recommendations
- Recommendation-driven revenue share
- Average order value uplift
- Items per transaction increase
- Conversion rate from recommendation clicks
Data Inputs
- email — email campaigns with dynamic templates, send-time optimization, and behavioral triggers
- Decision Hub — Decision Hub for data-driven business decisions, analytics dashboards, and real-time performance monitoring
- Experience Hub — Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints
Implementation Steps
- 1. Configure product catalog feed and ensure item attributes (category, price, brand) are synchronized
- 2. Set up behavioral event tracking (page views, add-to-cart, purchases) via SDK or API
- 3. Select and configure recommendation model type (similar, cross-sell, personalized) in AI Hub
- 4. Define business rules such as category filters, stock thresholds, and margin preferences
- 5. Deploy recommendation widgets using Dynamic Content or Brickworks schemas
- 6. Monitor model performance and retrain on the latest behavioral data
Technology Explanation
The recommendation engine is powered by Cleora — Synerise's proprietary graph embedding algorithm that produces high-quality vector representations from sparse interaction data. Unlike traditional collaborative filtering, Cleora handles cold-start scenarios effectively by propagating information through the product-customer interaction graph. Recommendations are served with sub-100ms latency through a dedicated serving infrastructure.
Platform Components
- Decision Hub — Decision Hub for data-driven business decisions, analytics dashboards, and real-time performance monitoring
- Experience Hub — Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints
Channels
- email — email campaigns with dynamic templates, send-time optimization, and behavioral triggers
Target Industries
- Books
- Cosmetics
- Electronics
- Fashion & Apparel
- FMCG
- Home & Furniture
- Jewelry
- Retail
- Multi
- Travel
Functionality Used
- Aggregates
- AI recommendations — leveraging Synerise's AI recommendation engine to analyze behavioral data, purchase history, and contextual signals to deliver highly personalized product or content suggestions in real time
- Personalization — delivering individualized experiences across channels by adapting content, offers, and messaging to each customer's unique profile, preferences, and real-time behavior
Implementation Complexity
Medium — This use case requires moderate technical knowledge and some configuration effort.
Time to Value
2-4 weeks
Documentation
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