Brickworks loyalty template with tiered offer

Create a Brickworks schema for an email template with tiered offer based on an expression

Difficulty: Advanced · Modules: Decision Hub, Experience Hub, Data Modeling Hub

Channels

other

Industries

Books
Cosmetics
Electronics
Fashion & Apparel
FMCG
Home & Furniture
Jewelry
Retail
Multi

Challenges addressed

Engage new customers
Increase loyalty
Increase the revenue

Summary

This use case focuses on acquiring and onboarding new customers through targeted campaigns, welcome journeys, and first-purchase incentives powered by Synerise's platform capabilities. Specifically, "Brickworks loyalty template with tiered offer" enables your team to create a brickworks schema for an email template with tiered offer based on an expression. This advanced implementation unlocks significant value for organizations with established data pipelines.

Example Scenario

A new visitor arrives at your website from a paid ad campaign. Synerise identifies them as a new visitor, displays a welcome pop-up with a first-purchase discount, and begins tracking their browsing behavior. If they register but don't purchase, an automated welcome series begins — with personalized product recommendations based on their browsing, progressive profiling to learn their preferences, and a time-limited offer to drive first conversion.

Business Challenge

Engage new customers
Increase loyalty
Increase the revenue

Solution

Synerise enables new customer acquisition and onboarding through a combination of Dynamic Content for on-site engagement, Automation Flows for welcome journeys, and AI Recommendations for relevant product discovery. Anonymous visitor profiles are created on first interaction and seamlessly merged with registered profiles upon sign-up. The platform tracks the full acquisition funnel from first touch through first purchase.

This implementation leverages Synerise's Decision Hub for data-driven business decisions, analytics dashboards, and real-time performance monitoring and Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints. The solution delivers results through additional channels and custom integration endpoints.

Expected Impact

Implementing this use case delivers measurable improvements across multiple business dimensions. Organizations typically see results within the first 4-8 weeks of deployment, with compound gains as the system learns from additional data. The advanced-level implementation complexity means a balanced investment of time and effort yields strong returns.

Key KPIs

New customer acquisition rate
First purchase conversion rate
Welcome series engagement rate
Time to first purchase
Cost per acquired customer

Data Inputs

other — additional channels and custom integration endpoints
Decision Hub — Decision Hub for data-driven business decisions, analytics dashboards, and real-time performance monitoring
Experience Hub — Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints
Data Modeling Hub — Data Modeling Hub for defining custom data structures, managing catalog data, and building complex data relationships

Implementation Steps

1. Configure anonymous visitor tracking and profile creation
2. Design welcome pop-ups and registration incentives using Dynamic Content
3. Create a multi-step welcome automation flow with progressive profiling
4. Set up first-purchase recommendation models for new visitors
5. Implement identity merge logic for anonymous-to-registered profile linking
6. Track acquisition funnel metrics and optimize conversion points

Technology Explanation

Synerise's identity resolution system creates anonymous profiles on first interaction using device fingerprinting and cookie tracking. When a visitor registers, the anonymous profile is seamlessly merged with the new registered profile, preserving the full behavioral history. This enables personalized experiences from the very first visit.

Platform Components

Decision Hub — Decision Hub for data-driven business decisions, analytics dashboards, and real-time performance monitoring
Experience Hub — Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints
Data Modeling Hub — Data Modeling Hub for defining custom data structures, managing catalog data, and building complex data relationships

Channels

other — additional channels and custom integration endpoints

Target Industries

Books
Cosmetics
Electronics
Fashion & Apparel
FMCG
Home & Furniture
Jewelry
Retail
Multi

Functionality Used

New customers — acquiring and onboarding new customers through targeted campaigns, welcome journeys, and first-purchase incentives powered by Synerise's platform capabilities

Implementation Complexity

Advanced — This is an advanced use case requiring significant technical expertise and detailed configuration.

Time to Value

4-8 weeks

Documentation

https://help.synerise.com/docs/use-cases/brickworks-email-loyalty-offer/

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