Orange - digital channels optimization

Client

With Synerise

2018

Position

Market

Orange Polska is one of the big four Polish telecoms. In total, the operatorsupports over 20 million accounts, including over 15 million active SIM cards.

Range

Employment

13,5k

Challenges

Build personalised business models:
Building business models that create positive customer relationships and drive revenue in digital channels.
Encouraging purchases:
Use e-commerce mechanism with personalized offers, automating sales and marketing processes.
Educating customers about tech solutions:
optical fiber, converged services(combined packages: internet, television, telephone)

Solutions

Implement AI search and AI product recommendations
Build a new process of selling additional online services
Flexible development and cost optimization
New business scenarios with digital channels

Results

75%
dynamic content conversions
100%
in App/simple push conversions