Marketing Investment Group personalizes customer experience

Client

With Synerise

2019

Position

Market

MIG it operates a chain of more than 450 stores, implementing fashion concepts in Sizeer, JD, 50 style, Timberland, Umbro, New Era.

Range

14 countries 450 outlets, 30+ e-stores.

Employment

Challenges

Centralize customer data across brands in multiple markets.
Increase the power of personalization:
Creation of a single loyalty programme for their brands
In search of innovation:
In the areas of combining sales and marketing activities in online and offline channels.

Solutions

AI recommendations on the website
Activities that increase customer base, loyalty, and retention
Analysis of performance across different communication channels

Results

> 1 000 000
handles millions of inquiries every day
14
sales on 14 markets