Synerise SA, a Kraków-based technology company, has signed a three-year agreement to become the Title Sponsor of the Henryk Reyman Municipal Stadium. As a result, the stadium’s official name has changed to Synerise Arena – Henryk Reyman Municipal Stadium. The partnership was officially announced during a press conference in Kraków attended by Aleksander Miszalski, Mayor of Kraków, Jarosław Królewski, CEO of Synerise, and Tomasz Marzec, Director of the Sports Infrastructure Authority in Kraków.
The agreement marks the first time in the stadium’s history that it has a title sponsor. It is part of a broader effort by the city to strengthen public–private cooperation and improve the long-term sustainability of Kraków’s sports infrastructure. For Synerise, the partnership reflects the company’s long-term presence in Kraków and its close connection to the local community, technology ecosystem, and academic environment.
Under the terms of the agreement, Synerise receives a comprehensive marketing package from the City of Kraków and TS Wisła Kraków SA. This includes naming rights, logo visibility on the stadium’s exterior and interior, and brand presence during major sporting events, including Wisła Kraków matches. The annual value of the agreement is 1.1 million PLN net.
Synerise has operated offices at the stadium, and it continues to grow its engineering and product teams in Kraków. Becoming the title sponsor is a natural extension of this presence and a long-term commitment to a place that brings together sport, technology, and people.