On Saturday, September 13, 2025, Wisła Kraków hosted a truly remarkable event — an exclusive fireside chat with Peter Moore, one of the most influential figures in global sport, gaming, and technology. Known for his leadership roles at Xbox, EA Sports, Unity Technologies, and as CEO of Liverpool FC during its golden era, Moore shared his unique perspective on what it means to “play to win” across industries.
This was no ordinary meeting. Set against the backdrop of Kraków and the home of Wisła, the event marked the beginning of a new chapter: Moore has joined TS Wisła Kraków as a Board Advisor and minority shareholder, bringing with him decades of experience in brand building, digital transformation, and leadership at the highest level of competition.
The session, hosted by Jarosław Królewski, offered an inside look at Moore’s extraordinary career — from his beginnings in the sports footwear industry to spearheading global gaming revolutions at Xbox and EA, and ultimately returning to football as Liverpool FC’s CEO. With candid reflections on leadership, transformation, and resilience, Moore inspired not only Wisła supporters but also business leaders, investors, and the wider tech community in attendance.
The event concluded with an engaging live Q&A, where Moore discussed the convergence of sport, technology, and entertainment, and shared his vision for Wisła Kraków’s future. All proceeds supported Fundacja Otwarte Ramię Białej Gwiazdy, reinforcing the club’s commitment to social impact alongside sporting ambition.