Optimize the sending time of a promotional code campaign
Send a mobile push with the promo code after abandoning the basket at the best time for the customer, based on their activity in mobile app
Difficulty: Medium · Modules: Automation Hub, Experience Hub
Channels
Industries
- Books
- Cosmetics
- Electronics
- Fashion & Apparel
- FMCG
- Home & Furniture
- Jewelry
- Multi
- Retail
- Travel
Challenges addressed
- Increase loyalty
- Personalize communication
Tags
- Automation
- Mobile push
- Time optimizer
- AI
- Coupons
- Mobile
- Abandoned cart
Summary
This use case focuses on orchestrating complex, multi-step customer journeys using Synerise Automation Flows that trigger actions based on events, conditions, and time-based rules across all channels. Specifically, "Optimize the sending time of a promotional code campaign" enables your team to send a mobile push with the promo code after abandoning the basket at the best time for the customer, based on their activity in mobile app. This implementation balances ease of setup with meaningful business impact.
Example Scenario
A customer abandons their cart, and within minutes a sequence of automated actions begins: a personalized push notification with the abandoned items, followed by an email with a dynamic discount if no action is taken within 2 hours, and finally an SMS reminder 24 hours later. Each step checks whether the customer has already converted, avoiding redundant messaging.
Business Challenge
- Increase loyalty
- Personalize communication
Solution
Synerise Automation provides a visual workflow builder where marketers create multi-step journeys with event triggers, conditional branches, wait nodes, and channel actions. Flows can react to real-time events (purchase, page view, app open), evaluate complex conditions using Expressions, and execute actions across email, SMS, push notifications, webhooks, and Dynamic Content. The engine supports parallel paths, A/B split testing, and frequency capping.
This implementation leverages Synerise's Automation Hub for building event-driven workflows, multi-step customer journeys, and triggered actions that run 24/7 without manual intervention and Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints. The solution delivers results through mobile push notifications with personalized content, deep links, and delivery optimization.
Expected Impact
Implementing this use case delivers measurable improvements across multiple business dimensions. Organizations typically see results within the first 2-4 weeks of deployment, with compound gains as the system learns from additional data. The medium-level implementation complexity means a balanced investment of time and effort yields strong returns.
Key KPIs
- Automation-driven conversion rate
- Time to first automated response
- Customer journey completion rate
- Channel engagement rates within flows
- Revenue attributed to automation
Data Inputs
- mobile push — mobile push notifications with personalized content, deep links, and delivery optimization
- Automation Hub — Automation Hub for building event-driven workflows, multi-step customer journeys, and triggered actions that run 24/7 without manual intervention
- Experience Hub — Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints
Implementation Steps
- 1. Identify the customer journey to automate and map out trigger events and decision points
- 2. Create the automation flow in the visual builder with appropriate triggers and conditions
- 3. Configure channel actions (email templates, push content, SMS messages) with personalization
- 4. Add wait nodes, conditional branches, and frequency capping rules
- 5. Test the flow with a small segment before full deployment
- 6. Monitor flow performance and optimize based on drop-off analysis
Technology Explanation
Synerise Automation runs on an event-driven architecture that processes millions of trigger evaluations per second. Flows are compiled into an optimized execution graph, with each node evaluated independently for horizontal scalability. The engine guarantees exactly-once delivery semantics and supports complex temporal conditions (e.g., 'if no purchase within 48 hours of last email').
Platform Components
- Automation Hub — Automation Hub for building event-driven workflows, multi-step customer journeys, and triggered actions that run 24/7 without manual intervention
- Experience Hub — Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints
Channels
- mobile push — mobile push notifications with personalized content, deep links, and delivery optimization
Target Industries
- Books
- Cosmetics
- Electronics
- Fashion & Apparel
- FMCG
- Home & Furniture
- Jewelry
- Multi
- Retail
- Travel
Functionality Used
- Automation — orchestrating complex, multi-step customer journeys using Synerise Automation Flows that trigger actions based on events, conditions, and time-based rules across all channels
- Mobile push
- Time optimizer
- AI — harnessing Synerise's full AI capabilities including machine learning models, natural language processing, and computer vision to automate decisions and discover insights from customer data
- Coupons — managing and distributing personalized coupon campaigns through Synerise's promotion engine, with unique codes, redemption rules, and real-time tracking
- Mobile
- Abandoned cart
Implementation Complexity
Medium — This use case requires moderate technical knowledge and some configuration effort.
Time to Value
2-4 weeks
Documentation
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