Landing page collecting customers preferences

Use landing pages to enrich information about your customers

Difficulty: Medium · Modules: Experience Hub

Channels

email
Web push

Industries

Automotive
Finance
Books
Construction
Electronics
Fashion & Apparel
FMCG
Home & Furniture
Jewelry
Retail
Telco
Media
Multi
Travel
Cosmetics

Challenges addressed

Personalize communication
Increase the revenue

Summary

This use case focuses on creating targeted landing pages with personalized content, product listings, and conversion-optimized layouts using Synerise's Dynamic Content and recommendation capabilities. Specifically, "Landing page collecting customers preferences" enables your team to use landing pages to enrich information about your customers. This implementation balances ease of setup with meaningful business impact.

Example Scenario

Your marketing team drives traffic from a paid campaign to a landing page that automatically adapts to each visitor. Returning customers see products from their browsed categories with personalized discounts, while new visitors see bestsellers and social proof. The page layout, hero banner, and call-to-action are all dynamically assembled based on the traffic source, customer segment, and real-time inventory.

Business Challenge

Personalize communication
Increase the revenue

Solution

Synerise enables personalized landing pages by combining Dynamic Content overlays with AI-powered recommendation widgets. The page can be built as a native web page with Synerise SDK integration or as a fully managed experience using Brickworks templates. Content blocks are conditionally rendered based on visitor segments, traffic source parameters, and real-time behavioral signals.

This implementation leverages Synerise's Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints. The solution delivers results through email campaigns with dynamic templates, send-time optimization, and behavioral triggers.

Expected Impact

Implementing this use case delivers measurable improvements across multiple business dimensions. Organizations typically see results within the first 2-4 weeks of deployment, with compound gains as the system learns from additional data. The medium-level implementation complexity means a balanced investment of time and effort yields strong returns.

Key KPIs

Landing page conversion rate
Bounce rate
Time on page
Click-through rate on CTAs
Revenue per landing page visit

Data Inputs

email — email campaigns with dynamic templates, send-time optimization, and behavioral triggers
Web push
Experience Hub — Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints

Implementation Steps

1. Design the landing page wireframe with personalization zones identified
2. Implement the page with Synerise SDK integration for visitor identification
3. Configure Dynamic Content blocks for each personalization zone
4. Set up AI recommendation widgets for product sections
5. Create traffic source-specific variations for campaign alignment
6. Deploy analytics tracking and set up conversion funnels for optimization

Technology Explanation

Landing page personalization leverages Synerise's edge-side content decision engine, which resolves visitor identity, evaluates segment membership, and selects content variants within milliseconds of page load. The system supports both server-side and client-side rendering approaches.

Platform Components

Experience Hub — Experience Hub for crafting personalized customer journeys, dynamic content, and interactive engagement experiences across all digital touchpoints

Channels

email — email campaigns with dynamic templates, send-time optimization, and behavioral triggers
Web push

Target Industries

Automotive
Finance
Books
Construction
Electronics
Fashion & Apparel
FMCG
Home & Furniture
Jewelry
Retail
Telco
Media
Multi
Travel
Cosmetics

Functionality Used

Landing page — creating targeted landing pages with personalized content, product listings, and conversion-optimized layouts using Synerise's Dynamic Content and recommendation capabilities
Email communication — creating and sending targeted, personalized email campaigns using Synerise's built-in email capabilities, including dynamic templates, behavioral triggers, and deliverability optimization
Web push
Segmentation — creating precise customer segments using Synerise's real-time segmentation engine that combines behavioral, transactional, and demographic data for targeted marketing

Implementation Complexity

Medium — This use case requires moderate technical knowledge and some configuration effort.

Time to Value

2-4 weeks

Documentation

https://help.synerise.com/docs/use-cases/landing-page-customer-preference/

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