Back in stock campaign
Create an automation that will send customers a message that the product they were waiting for is back in stock
Difficulty: Advanced · Modules: Decision Hub, Automation Hub
Channels
Industries
- Retail
- FMCG
- Fashion & Apparel
- Cosmetics
- Electronics
- Jewelry
- Home & Furniture
- Books
Challenges addressed
- Increase loyalty
- Increase the revenue
- Personalize communication
- Prepare analysis
Tags
- Aggregates
- Automation
- Email communication
- Personalization
Summary
This use case focuses on orchestrating complex, multi-step customer journeys using Synerise Automation Flows that trigger actions based on events, conditions, and time-based rules across all channels. Specifically, "Back in stock campaign" enables your team to create an automation that will send customers a message that the product they were waiting for is back in stock. This advanced implementation unlocks significant value for organizations with established data pipelines.
Example Scenario
A customer abandons their cart, and within minutes a sequence of automated actions begins: a personalized push notification with the abandoned items, followed by an email with a dynamic discount if no action is taken within 2 hours, and finally an SMS reminder 24 hours later. Each step checks whether the customer has already converted, avoiding redundant messaging.
Business Challenge
- Increase loyalty
- Increase the revenue
- Personalize communication
- Prepare analysis
Solution
Synerise Automation provides a visual workflow builder where marketers create multi-step journeys with event triggers, conditional branches, wait nodes, and channel actions. Flows can react to real-time events (purchase, page view, app open), evaluate complex conditions using Expressions, and execute actions across email, SMS, push notifications, webhooks, and Dynamic Content. The engine supports parallel paths, A/B split testing, and frequency capping.
This implementation leverages Synerise's Decision Hub for data-driven business decisions, analytics dashboards, and real-time performance monitoring and Automation Hub for building event-driven workflows, multi-step customer journeys, and triggered actions that run 24/7 without manual intervention. The solution delivers results through email campaigns with dynamic templates, send-time optimization, and behavioral triggers.
Expected Impact
Implementing this use case delivers measurable improvements across multiple business dimensions. Organizations typically see results within the first 4-8 weeks of deployment, with compound gains as the system learns from additional data. The advanced-level implementation complexity means a balanced investment of time and effort yields strong returns.
Key KPIs
- Automation-driven conversion rate
- Time to first automated response
- Customer journey completion rate
- Channel engagement rates within flows
- Revenue attributed to automation
Data Inputs
- email — email campaigns with dynamic templates, send-time optimization, and behavioral triggers
- Decision Hub — Decision Hub for data-driven business decisions, analytics dashboards, and real-time performance monitoring
- Automation Hub — Automation Hub for building event-driven workflows, multi-step customer journeys, and triggered actions that run 24/7 without manual intervention
Implementation Steps
- 1. Identify the customer journey to automate and map out trigger events and decision points
- 2. Create the automation flow in the visual builder with appropriate triggers and conditions
- 3. Configure channel actions (email templates, push content, SMS messages) with personalization
- 4. Add wait nodes, conditional branches, and frequency capping rules
- 5. Test the flow with a small segment before full deployment
- 6. Monitor flow performance and optimize based on drop-off analysis
Technology Explanation
Synerise Automation runs on an event-driven architecture that processes millions of trigger evaluations per second. Flows are compiled into an optimized execution graph, with each node evaluated independently for horizontal scalability. The engine guarantees exactly-once delivery semantics and supports complex temporal conditions (e.g., 'if no purchase within 48 hours of last email').
Platform Components
- Decision Hub — Decision Hub for data-driven business decisions, analytics dashboards, and real-time performance monitoring
- Automation Hub — Automation Hub for building event-driven workflows, multi-step customer journeys, and triggered actions that run 24/7 without manual intervention
Channels
- email — email campaigns with dynamic templates, send-time optimization, and behavioral triggers
Target Industries
- Retail
- FMCG
- Fashion & Apparel
- Cosmetics
- Electronics
- Jewelry
- Home & Furniture
- Books
Functionality Used
- Aggregates
- Automation — orchestrating complex, multi-step customer journeys using Synerise Automation Flows that trigger actions based on events, conditions, and time-based rules across all channels
- Email communication — creating and sending targeted, personalized email campaigns using Synerise's built-in email capabilities, including dynamic templates, behavioral triggers, and deliverability optimization
- Personalization — delivering individualized experiences across channels by adapting content, offers, and messaging to each customer's unique profile, preferences, and real-time behavior
Implementation Complexity
Advanced — This is an advanced use case requiring significant technical expertise and detailed configuration.
Time to Value
4-8 weeks
Documentation
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