We are excited to introduce our new integration with Google Ads, which opens up exciting possibilities for sending various types of valuable data collected in Synerise to Google Ads.
Google Ads is an online advertising platform that helps businesses promote their products or services through targeted ads on Google's search engine and advertising network.
This new integration allows you to use customer information obtained through Synerise and enrich your Google Ads account with this knowledge to maximize the effectiveness of your ad campaigns.
What opportunities does this integration create?
Enhanced ad targeting: You can use the customer insights gained from Synerise to better understand your target audience and adjust your advertising strategies accordingly.
Improved cost-effectiveness: Leveraging customer information from Synerise can help optimize ad and message targeting, resulting in higher conversion rates and better ad spend cost-effectiveness.
Cross-channel synchronization: This integration allows you to synchronize across channels, enabling you to align your marketing efforts across channels and platforms, ensuring consistent messaging and a seamless customer experience.
What functionalities does the developed integration include?
Synerise's integration with Google Ads enables two different actions:
Update customer lists in Google Ads: With this integration, you can send selected audiences with desired characteristics from Synerise to Google Ads. This makes it easy to update customer lists or create custom segments in Google Ads.
Sending offline conversions to Google Ads: This way, you can attribute conversions to specific ad campaigns and optimize your ad strategies based on these insights.
Get started with Google Ads integration
As always, we created dedicated nodes for each integration, which enables sending individual records or sending data files (in our case, it is a list of profiles).
“Update customer list” node – for adding customers to lists in Google Ads,
“Send offline conversion” node - for sending information about offline conversions to Google Ads after clicking an ad.
You can learn more detailed information about both nodes in our User Guide.
To set up the integration, start with defining your specific business scenario to determine the appropriate integration node to use. Once you have defined your scenario, create a trigger for your workflow and establish the necessary conditions that must be met before initiating the integration with Google Ads. It is essential to ensure that all prerequisites are met before proceeding with the integration process.
Once you have prepared your scenario and met all the requirements, select the dedicated integration node. Establish a connection with Google Ads and configure the settings using the user-friendly configuration form, which will guide you through the process. Once you have completed these steps, you are ready to go and start benefiting from the integration with Google Ads.
Ready for some inspiration?
Discover our new use cases! Take a closer look at the scenarios outlined in each use case to gain a better understanding of the possibilities offered by this integration.
Send a list of profiles to Google Ads – this use case illustrates how you can send a targeted audience of customers with the highest propensity to buy to Google Ads. This allows you to effectively reach potential customers who are most likely to convert, maximizing the impact of your advertising.