# Synerise > Synerise is an AI-powered customer engagement and data intelligence platform built for enterprise-scale operations. Founded in Poland and serving global clients, Synerise enables businesses to collect, unify, analyze, and act on behavioral data across all customer touchpoints in real time. The platform combines a proprietary AI foundation model (BaseModel), real-time customer data infrastructure, and intelligent automation to drive growth through hyper-personalization, predictive analytics, and cross-channel orchestration. Synerise processes billions of events daily and powers personalization for some of the world's largest brands across retail, banking, telecommunications, and more. --- ## Platform Hubs Synerise's platform is organized into six interconnected hubs that work together to deliver end-to-end customer intelligence and engagement. ### Behavioral Data Hub Collect and unify customer data from all sources — web, mobile, POS, IoT, CRM, and third-party systems — into a single, real-time behavioral profile. The hub supports event-level data collection with sub-second latency, enabling businesses to build comprehensive customer views that update in real time. - [Learn more](https://synerise.com/platform/behavioral) ### AI Hub Leverage Synerise's proprietary AI models, including BaseModel, for predictions, recommendations, and natural language search. The AI Hub is built on cutting-edge research in graph neural networks, transformer architectures, and representation learning — delivering state-of-the-art accuracy in customer behavior prediction. - [Learn more](https://synerise.com/platform/ai) ### Automation Hub Orchestrate cross-channel marketing campaigns with intelligent automation workflows. Design complex customer journeys with drag-and-drop builders, trigger-based logic, A/B testing, and real-time personalization across email, SMS, push notifications, web, and more. - [Learn more](https://synerise.com/platform/automation) ### Decision Hub Make data-driven decisions with AI-powered predictions and analytics. Predict customer churn, purchase propensity, lifetime value, and next-best-action — all powered by models that learn continuously from behavioral data. - [Learn more](https://synerise.com/platform/decision) ### Data Modeling Hub Transform and model data to unlock advanced analytics and segmentation. Build custom data pipelines, create computed attributes, and design aggregation logic to power sophisticated use cases without writing code. - [Learn more](https://synerise.com/platform/data-modeling) ### Experience Hub Deliver personalized experiences across web, mobile, email, and more. Combine unified customer profiles with AI-powered decisioning to serve the right content, product, or offer to every individual at the right moment. - [Learn more](https://synerise.com/platform/experience) --- ## Solutions ### Customer Data Platform (CDP) Synerise CDP unifies customer data from all sources into comprehensive, real-time profiles for activation across every channel. Unlike traditional CDPs that batch-process data, Synerise CDP operates in real time — ingesting events, updating profiles, and activating segments with sub-second latency. Features include identity resolution, profile merging, real-time segmentation, and consent management. - [Learn more](https://synerise.com/solutions/cdp) ### AI Predictions Predict customer behavior with Synerise's proprietary AI models. Use pre-built prediction models for churn risk, purchase propensity, lifetime value, optimal send time, and more — or build custom models with your own data. All predictions update in real time as new behavioral data arrives. - [Learn more](https://synerise.com/solutions/ai-predictions) ### AI Recommendations Deliver hyper-personalized product and content recommendations powered by graph neural networks and Synerise's Cleora embedding engine. Support for collaborative filtering, content-based filtering, and hybrid approaches — with real-time updates based on user behavior. - [Learn more](https://synerise.com/solutions/ai-recommendations) ### AI Search Enable natural language search experiences with AI-driven semantic understanding and personalization. Synerise AI Search goes beyond keyword matching to understand user intent, deliver relevant results, and personalize search rankings based on individual behavioral profiles. - [Learn more](https://synerise.com/solutions/ai-search) ### Marketing Automation Design and execute omnichannel marketing workflows with drag-and-drop campaign builders. Features include trigger-based automation, A/B/n testing, dynamic content personalization, optimal send-time optimization, and real-time audience segmentation across email, SMS, push, web, and in-app channels. - [Learn more](https://synerise.com/solutions/marketing-automation) ### Data Governance Ensure data quality, compliance, and security across your entire data ecosystem. Synerise Data Governance provides tools for data cataloging, lineage tracking, access control, consent management, and regulatory compliance (GDPR, CCPA, and more). - [Learn more](https://synerise.com/solutions/data-governance) ### Data Transformation Build custom data pipelines, transformations, and aggregations to power advanced use cases. Create computed attributes, time-windowed aggregations, and complex business logic without writing code — all processing in real time on your behavioral data stream. - [Learn more](https://synerise.com/solutions/data-transformation) ### Personalization Deliver real-time 1:1 hyper-personalization across every channel. Powered by Cleora.ai behavioral embeddings and high-dimensional customer profiles, Synerise serves the right content, product, and offer to each individual — tens of thousands of AI decisions per second, continuously optimized. - [Learn more](https://synerise.com/solutions/personalization) ### Loyalty AI-powered loyalty programs that adapt to individual behavior. Points, tiers, gamification, and personalized rewards driven by behavioral intelligence — with real-time accrual, redemption, and program logic configurable without code. - [Learn more](https://synerise.com/solutions/loyalty) ### Loyalty Performance Management Optimize loyalty program performance with AI analytics. Track member engagement, reward ROI, tier progression, and program health in real time — and identify the levers that drive retention and incremental revenue. - [Learn more](https://synerise.com/solutions/loyalty-performance-management) ### Campaign Performance Management Measure, optimize, and scale marketing campaign performance with AI-driven attribution, real-time analytics, and automated budget allocation. Understand what's working across channels and reallocate spend toward the highest-performing campaigns. - [Learn more](https://synerise.com/solutions/campaign-performance-management) ### Brickworks Schema-based behavioral CMS with AI-native personalization, zero-copy federation, and single-API delivery. Build custom data structures for loyalty programs, catalogs, and campaigns — composable building blocks that connect content, logic, and behavioral data in one place. - [Learn more](https://synerise.com/solutions/brickworks) ### Retail Media Strengthen retail media and ad platforms with first-party data, real-time audience intelligence, and activation logic. Synerise powers the data layer behind retail media ecosystems — turning behavioral signals into monetizable, privacy-safe audiences. - [Learn more](https://synerise.com/solutions/retail-media) ### Fraud Report Detect, investigate, and report fraud patterns using behavioral analytics and real-time anomaly monitoring. Surface suspicious activity across transactions, vouchers, and loyalty programs before it becomes loss. - [Learn more](https://synerise.com/solutions/fraud-report) ### CRM Effectiveness Measure and improve CRM performance with behavioral insights and campaign effectiveness analytics. Understand how customer relationships translate into engagement, retention, and revenue, and where to focus next. - [Learn more](https://synerise.com/solutions/crm-effectiveness) ### Consent Management Capture, store, and enforce customer consent across every channel with privacy-by-design controls. Maintain a verifiable consent record and honor preferences in real time wherever data is activated. - [Learn more](https://synerise.com/solutions/consent-management) ### Voucher Pools Monitoring Monitor voucher and coupon pool usage in real time to prevent overspend, exhaustion, and abuse. Track redemption rates, pool depletion, and anomalies across campaigns from a single view. - [Learn more](https://synerise.com/solutions/voucher-pools-monitoring) ### RFM Analysis Segment customers by recency, frequency, and monetary value to identify your most valuable audiences. Use RFM segments to target retention, win-back, and growth campaigns with behavioral precision. - [Learn more](https://synerise.com/solutions/rfm-analysis) ### POS Store Report Analyze point-of-sale and in-store performance with unified behavioral and transaction data. Connect online and offline behavior to understand store-level performance and clienteling opportunities. - [Learn more](https://synerise.com/solutions/pos-store-report) ### Synerise Agent An agentic AI layer that turns natural language into platform actions. Synerise Agent acts as a meta-agent and AI productivity layer with specialized agents, MCP/A2A interoperability, and bring-your-own-LLM support — automating engagement, support, and decision-making across touchpoints. - [Learn more](https://synerise.com/solutions/synerise-agent) ### Shopping Assistant A conversational commerce layer powered by the Shopping Agent. Grounded in first-party behavioral data, real inventory, workflows, retail media, and context — purpose-built for retail conversion through natural, personalized shopping conversations. - [Learn more](https://synerise.com/solutions/shopping-assistant) --- ## Industries Synerise serves 18 industry verticals with tailored solutions and pre-built use cases. ### Retail Personalized shopping experiences, inventory optimization, and customer loyalty programs for brick-and-mortar and omnichannel retail businesses. Use cases include personalized promotions, basket analysis, store visit prediction, and clienteling. - [Learn more](https://synerise.com/industries/retail) ### E-commerce Conversion optimization, product recommendations, cart abandonment recovery, and customer retention strategies for online stores. AI-powered search, personalized product listings, and dynamic pricing support. - [Learn more](https://synerise.com/industries/ecommerce) ### Banking Customer engagement, cross-selling, and next-best-offer solutions for banks and financial institutions. Support for regulatory compliance, fraud detection signals, and personalized financial product recommendations. - [Learn more](https://synerise.com/industries/banking) ### Insurance Personalized policy recommendations, risk assessment support, and customer retention for insurance companies. Claims journey optimization and cross-sell/upsell automation. - [Learn more](https://synerise.com/industries/insurance) ### Telecommunications Churn prevention, upselling strategies, and network experience optimization for telecom providers. Real-time behavioral analysis for proactive customer retention and plan optimization. - [Learn more](https://synerise.com/industries/telco) ### Travel & Hospitality Dynamic pricing, personalized travel experiences, and loyalty program optimization for hospitality and travel companies. Support for booking journey personalization and destination recommendations. - [Learn more](https://synerise.com/industries/travel) ### Healthcare Patient engagement, appointment optimization, and personalized healthcare communication. HIPAA-aware data handling and consent management for healthcare providers. - [Learn more](https://synerise.com/industries/health) ### Gaming Player engagement, retention, and monetization optimization for gaming companies. Real-time behavioral analysis for in-game offers, lapse prevention, and player lifetime value prediction. - [Learn more](https://synerise.com/industries/gaming) ### Fashion Trend-aware recommendations, personalized styling, and size prediction for fashion brands. Visual similarity search and seasonal demand forecasting. - [Learn more](https://synerise.com/industries/fashion) ### Automotive Customer lifecycle management for automotive dealers and manufacturers. Lead scoring, service appointment optimization, and vehicle recommendation engines. - [Learn more](https://synerise.com/industries/automotive) ### Home & Furniture Personalized product discovery, room-based recommendations, and project-based shopping journeys for home and furniture retailers. - [Learn more](https://synerise.com/industries/home-furniture) ### Software User engagement, product-led growth, and feature adoption optimization for software companies. Usage analytics and in-app personalization. - [Learn more](https://synerise.com/industries/software) ### Payments Transaction analytics, customer insights, and merchant engagement for payment processors. Spend pattern analysis and loyalty program optimization. - [Learn more](https://synerise.com/industries/payments) ### Customer Service AI-powered customer service optimization, ticket routing, and satisfaction improvement. Predictive issue resolution and self-service personalization. - [Learn more](https://synerise.com/industries/customer-service) ### News & Publishing Content personalization, reader engagement, and subscription optimization for media companies. Article recommendations and reading behavior analysis. - [Learn more](https://synerise.com/industries/news-publishing) ### Security Digital security solutions and fraud prevention for businesses operating online. - [Learn more](https://synerise.com/industries/security) ### Compliance Regulatory compliance management, data governance, and audit trail capabilities for regulated industries. - [Learn more](https://synerise.com/industries/compliance) ### General Cross-industry AI and data solutions adaptable to any business vertical. Pre-built use cases and flexible configuration for unique business requirements. - [Learn more](https://synerise.com/industries/general) --- ## Research & Innovation Synerise invests heavily in AI research, contributing to the academic community and building proprietary technology. ### Cleora Open-source graph embedding engine developed by Synerise for ultra-fast, scalable representation learning on sparse, high-dimensional data. Cleora has been used in production to generate embeddings for hundreds of millions of entities, enabling real-time recommendations and similarity search. Published at academic conferences and available on GitHub. - [Learn more](https://synerise.com/component/cleora) ### TerrariumDB High-performance vector database built by Synerise for real-time AI inference at scale. Optimized for serving embeddings, nearest-neighbor search, and real-time model inference with sub-millisecond latency. - [Learn more](https://synerise.com/component/terrarium) ### Clostera Open-source, Rust-native clustering engine for 100M–1B vector workloads on a single CPU machine — no GPUs required. Clostera delivers large speedups over FAISS with negligible quality loss, using AVX-512, NEON, OpenBLAS, Rayon, parquet, memmap, and Apple Silicon support. - [Learn more](https://synerise.com/component/clostera) ### RecSys Conference Synerise has been a consistent contributor and winner at the ACM Conference on Recommender Systems (RecSys), demonstrating state-of-the-art performance in recommendation challenges and publishing research on novel approaches to user modeling and personalization. - [Learn more](https://synerise.com/recsys) --- ## BaseModel Synerise BaseModel is a proprietary foundation AI model trained on behavioral data. It serves as the backbone of Synerise's AI capabilities — powering predictions, recommendations, semantic search, and natural language understanding across the platform. BaseModel is designed to learn universal patterns of human behavior from diverse data sources, enabling transfer learning across use cases and industries. - [Learn more](https://synerise.com/basemodel) --- ## Trust & Security Synerise maintains enterprise-grade security standards with comprehensive certifications and practices. ### Security Overview Enterprise-grade security practices including SOC 2, ISO 27001 certification, encryption at rest and in transit, network isolation, and continuous vulnerability assessment. Synerise infrastructure is deployed across multiple cloud providers with geographic redundancy. - [Learn more](https://synerise.com/security) ### Security Culture Security is embedded into Synerise's organizational culture through regular training, security champions programs, secure development lifecycle (SDLC), code review practices, and incident response procedures. - [Learn more](https://synerise.com/trust/security-culture) ### Privacy Protection Comprehensive data privacy practices including GDPR compliance, data processing agreements, consent management tools, data subject rights automation, and privacy-by-design principles. Synerise supports data residency requirements across multiple jurisdictions. - [Learn more](https://synerise.com/trust/privacy-protection) ### Continuous Reliability SLA commitments with 99.9%+ uptime guarantees, real-time monitoring, automated failover, disaster recovery procedures, and reliability engineering practices. Transparent status page and incident communication. - [Learn more](https://synerise.com/trust/continuous-reliability) ### LGPD (Brazil) How Synerise meets Brazil's Lei Geral de Proteção de Dados (LGPD), including ANPD-approved Standard Contractual Clauses, ISO 27001 certification, full organizational and technical security measures, and a dedicated Data Protection Officer. - [Learn more](https://synerise.com/trust/lgpd-brazil) ### Chile Ley 21.719 How Synerise meets Chile's Ley 21.719, including Ministry of Economy Standard Contractual Clauses, ISO 27001 certification, full organizational and technical security measures, and a dedicated Data Protection Officer. - [Learn more](https://synerise.com/trust/chile-ley) --- ## Legal ### Cookie Policy How Synerise uses cookies and similar technologies on its website, including categories of cookies and how to manage preferences. - [Learn more](https://synerise.com/legal/cookie-policy) ### Privacy Policy How Synerise collects, uses, and protects personal data in compliance with GDPR and applicable data protection regulations. - [Learn more](https://synerise.com/legal/privacy-policy) ### Terms of Service Terms and conditions governing the use of the Synerise platform and services. - [Learn more](https://synerise.com/legal/terms-of-service) ### Service Level Agreement Synerise service level agreement (SLA) — uptime commitments, support response times, and service availability guarantees. - [Learn more](https://synerise.com/legal/service-level) ### End User License Agreement (EULA) Terms governing the use of Synerise software and intellectual property. - [Learn more](https://synerise.com/legal/eula) --- ## Resources ### Documentation Comprehensive developer documentation including API references, SDK guides, integration tutorials, and best practices for implementing Synerise across your technology stack. - [Learn more](https://hub.synerise.com) ### What Synerise Can Do The full catalog of Synerise capabilities across all six platform hubs (AI, Behavioral, Experience, Automation, Decision, Data Modeling). Features an interactive Feature Explorer, keyword search, platform flow visualization, stack-consolidation comparison, and a feature comparison matrix. - [Learn more](https://synerise.com/what-synerise-can-do) ### How Synerise Helps An overview of how Synerise helps enterprises capture behavioral signals, predict customer actions, and automate decisions across every touchpoint. - [Learn more](https://synerise.com/how-synerise-helps) ### Knowledge Base A hub of articles, guides, and FAQs about behavioral AI, customer data platforms, and marketing automation — organized into sections with category filtering and expandable Q&A. - [Learn more](https://synerise.com/knowledge-base) ### Use Cases A database-backed directory of real-world use cases across industries, with advanced faceted filtering (difficulty, module, industry, channel, challenge, tag), text search, and pagination. - [Learn more](https://synerise.com/use-cases) ### Case Studies Real-world customer success stories demonstrating measurable business impact from implementing the Synerise platform across various industries and use cases. - [Learn more](https://synerise.com/case-studies) - [One Marketplace, Millions of Personalized Versions](https://synerise.com/case-studies/marketplace-story) - [AI Promotions — Real Case](https://synerise.com/case-studies/personalised-promotions) ### Changelog Stay up to date with the latest Synerise product updates, new features, improvements, and platform enhancements. - [Learn more](https://synerise.com/changelog) ### Integrations Connect Synerise with your existing technology stack. Pre-built integrations for e-commerce, CRM, analytics, and marketing platforms. - [Learn more](https://synerise.com/integrations) ### Awards Industry recognition and awards received by Synerise, including Gartner mentions, G2 ratings, and technology innovation awards. - [Learn more](https://synerise.com/awards) ### Partners Synerise partner program offering technology partnerships, implementation partnerships, and reseller opportunities. Join a growing ecosystem of certified partners. - [Learn more](https://synerise.com/partners) ### Partner Catalog Directory of certified Synerise implementation and technology partners, searchable by region, specialty, and industry expertise. - [Learn more](https://synerise.com/partner-catalog) ### Careers Open positions and career opportunities at Synerise. Join a team of engineers, data scientists, and business professionals building the future of AI-powered customer engagement. - [Learn more](https://synerise.com/careers) ### Videos Video content including product demos, feature tutorials, customer testimonials, webinar recordings, and conference presentations. - [Learn more](https://synerise.com/videos) ### Company Overview About Synerise — mission, vision, leadership team, company history, and global presence. - [Learn more](https://synerise.com/company-overview) ### EU Projects European Union funded research and development projects that Synerise participates in, contributing to AI innovation in Europe. - [Learn more](https://synerise.com/eu-projects) ### Hyper-Personalization Playbook Strategic guide to implementing hyper-personalization at scale. Learn frameworks, best practices, and real-world examples for delivering 1:1 personalized experiences across channels. - [Learn more](https://synerise.com/playbook/hyper-personalization) ### AI RFI (Request for Information) Evaluate Synerise AI capabilities for your organization with a structured AI readiness assessment and capability questionnaire. - [Learn more](https://synerise.com/ai-rfi) ### Contact Get in touch with Synerise for product demos, partnership inquiries, or technical support. - [Learn more](https://synerise.com/contact) ### Demo Request Request a personalized demo of the Synerise platform tailored to your industry and use cases. - [Learn more](https://synerise.com/demo-request)