Stop flying blind and start optimizing with confidence. Set your optimization goal, let AI handle the heavy lifting, and watch as the best-performing variants automatically rise to the top - all while you get unprecedented visibility into what's working and why.
Important: Variant optimizer is currently available on request. Contact Synerise Support to have it activated in your workspace.
The Variant optimizer transforms how you approach Dynamic Content campaigns with two powerful capabilities:
Define exactly what success looks like with specific metrics:
Examples: maximize purchases over $20, promote the variant that drives the most clicks, show the video thumbnail that keeps viewers watching longer, show content that leads to longer session duration.
Examples: minimize product return rates, use content that keeps visitors from leaving immediately, minimize irrelevant product recommendations, minimize cart abandonment, personalize variants to reduce user bounce rates.
Get complete visibility into campaign performance with actionable metrics:
✅ Initial traffic allocation per variant
✅ Live likelihood probability of each variant being displayed
✅ Average conversion probability per variant
✅ Average conversion time per variant
✅ Conversion time confidence intervals for statistical accuracy
These insights help you go beyond surface-level results, making it easier to understand what’s working, why it’s working, and how to confidently optimize your campaigns for better outcomes.
After launching the campaign, you can check and export the results — see which variant won, view the conversion probability, and more. In addition, Variant optimizer generates a variant.assign event, which can be used to create your own analytics or dashboards.
Stop flying blind and start optimizing with confidence. Set your optimization goal, let AI handle the heavy lifting, and watch as the best-performing variants automatically rise to the top - all while you get unprecedented visibility into what's working and why.
Important: Variant optimizer is currently available on request. Contact Synerise Support to have it activated in your workspace.
The Variant optimizer transforms how you approach Dynamic Content campaigns with two powerful capabilities:
Define exactly what success looks like with specific metrics:
Examples: maximize purchases over $20, promote the variant that drives the most clicks, show the video thumbnail that keeps viewers watching longer, show content that leads to longer session duration.
Examples: minimize product return rates, use content that keeps visitors from leaving immediately, minimize irrelevant product recommendations, minimize cart abandonment, personalize variants to reduce user bounce rates.
Get complete visibility into campaign performance with actionable metrics:
✅ Initial traffic allocation per variant
✅ Live likelihood probability of each variant being displayed
✅ Average conversion probability per variant
✅ Average conversion time per variant
✅ Conversion time confidence intervals for statistical accuracy
These insights help you go beyond surface-level results, making it easier to understand what’s working, why it’s working, and how to confidently optimize your campaigns for better outcomes.
After launching the campaign, you can check and export the results — see which variant won, view the conversion probability, and more. In addition, Variant optimizer generates a variant.assign event, which can be used to create your own analytics or dashboards.
