We’ve added a new “on demand” trigger for Dynamic Content campaigns, offering unmatched flexibility in displaying website content based on real-time user actions or custom events.

How this feature works

In some scenarios, there is a need to display a Dynamic Content campaign when a user performs a specific action, such as rating a product, filling out a form, liking an item, or performing a search. With the new trigger, your campaign can be displayed exactly when a certain action occurs (all other campaign conditions must be met as usual).

This ensures:

• Possibility for any action performed by your customer on the website to be a trigger for displaying the content
• Precise timing of campaign delivery.
• Better resource optimization, as the campaign isn’t preloaded with all other landing triggers.

This gives you full control over when and how content appears, making your campaigns more responsive, timely, and impactful. Use on-demand triggers to turn key moments into personalized experiences that truly resonate.

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