We've introduced a new feature that allows a new enhancement to our Dynamic Content campaigns—the ability to define how the campaign treats first-time visitors, i.e., users who have not yet created a profile and for whom audience conditions cannot be determined.
A new optional checkbox allows you to decide whether first-time visitors should be treated as part of the audience or excluded.
This update ensures more accurate campaign delivery and reporting, which is crucial, for example, in loyalty scenarios to provide a personalized experience on your website.
Sometimes, when launching a campaign for a specific audience, we face the challenge that first-time visitors may not have their profile created in Synerise for a few seconds. As a result, we are unable to determine whether these users meet the audience conditions. In such cases, we want the option to decide whether to treat these users as part of the audience or not.
This small but powerful addition gives you more flexibility and control over your campaigns—right from the very first interaction. Whether you want to welcome new visitors with engaging content or wait until their profile is ready, the choice is now in your hands.
Start creating smoother, smarter, and more inclusive experiences today—because every visit counts, even the first one.
We've introduced a new feature that allows a new enhancement to our Dynamic Content campaigns—the ability to define how the campaign treats first-time visitors, i.e., users who have not yet created a profile and for whom audience conditions cannot be determined.
A new optional checkbox allows you to decide whether first-time visitors should be treated as part of the audience or excluded.
This update ensures more accurate campaign delivery and reporting, which is crucial, for example, in loyalty scenarios to provide a personalized experience on your website.
Sometimes, when launching a campaign for a specific audience, we face the challenge that first-time visitors may not have their profile created in Synerise for a few seconds. As a result, we are unable to determine whether these users meet the audience conditions. In such cases, we want the option to decide whether to treat these users as part of the audience or not.
This small but powerful addition gives you more flexibility and control over your campaigns—right from the very first interaction. Whether you want to welcome new visitors with engaging content or wait until their profile is ready, the choice is now in your hands.
Start creating smoother, smarter, and more inclusive experiences today—because every visit counts, even the first one.
