Partner Newsletter

September 2025

This edition focuses on the role of base models and how they can be applied in the finance area.
We’ll look at their potential to improve decision-making, risk assessment, and operational efficiency.

BaseModel in Finance area

Find out why our base model is a great fit for the financial sector.
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BaseModel AI boosts Customer Retention Accuracy x4 in Finance industry

In today’s competitive banking landscape, engaging the right clients at the right time can determine whether deposits are lost or relationships expand. In a joint Proof of Concept with a U.S. financial institution, BaseModel demonstrated over 4x improvement in precision compared to legacy methods—helping teams focus on real risks and real opportunities. The result: fewer false positives, stronger retention, and measurable growth.

Use Cases

It’s worth noting that we’ve made our recipes available at docs.basemodel.ai. These step-by-step guides show how to implement BaseModel across different domains — from setting requirements and declaring functions, to trimming the prediction horizon, filtering events, applying logic, and returning the desired outputs. In short: everything you need to start predicting the future in a structured and reproducible way.

FINANCE: Predict customer spend on credit card

Estimate how much a customer will spend on their credit card within a chosen time frame, focusing on outgoing transactions only.

FINANCE: Predict the likelihood of a customer taking a loan

Score the propensity of customers to apply for financial services, illustrated with the loan use case.

FINANCE: Anticipate mortgage refinancing

Identify which customers are most likely to refinance their mortgage in a given period, enabling proactive outreach.

Product Updates

Here are the latest improvements to Synerise’s products

Synerise x NIKE

Find out why our base model is a great fit for the financial sector.
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Synerise x NIKE in Chile - Cooperation and amazing results!

It’s a powerful story of how AI-driven personalization and real-time data activation transformed Nike.cl — delivering measurable growth and boosting operational efficiency. Read the full case study to discover the outstanding results and watch the video with the cooperation summary.

Latest News

Here’s what’s been happening at Synerise

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