At SyliusCon 2025 in Lyon, France, Synerise took the stage to talk about the power of combining data intelligence with commerce platforms. In the session “Why settle for average commerce? Bring hyper-personalisation to the core – Synerise & Sylius”, we demonstrated how real-time data and AI can transform the customer journey at every touchpoint.
The integration between Synerise and Sylius offers a scalable, flexible foundation for brands that want to move beyond basic segmentation and into the era of true one-to-one engagement. By embedding personalization directly into the commerce layer, companies can respond to behavior instantly and deliver offers, recommendations, and experiences that truly matter.
The event itself was a great opportunity to connect with developers, product experts, and e-commerce leaders exploring how to make digital experiences smarter, faster, and more human.